Abercrombie & Fitch gets a sexy hipster makeover thanks to bearded model Alex Ziggy
Meet your new crush.
In a bid to make Abercrombie & Fitch more relevant to today's beard-loving youth, impossibly hip youth, the clothing brand are banking on hunky male model Alex Libby to boost sales.
According to his Instagram, Alex is a male model by day, surfer/party boy by night. But his most recent gig as the face of A&F's Spring/Summer '16 collection has propelled him to social media stardom.
The 25-year-old is signed to Ford Models and is in stark contrast to the cleanly shaven pretty boys of Abercrombie's past in a bid to boost sales (the company's overall profits 2% in 2015).
According to a press release, the new collection is filled with "new fits and fabrics, which is in line with the A&F's move toward a more elevated and distinguished look."