This dress doesn’t exist outside a screen. So why did it sell for $9,500? Welcome to fashion’s digital future
A model is walking on a New York street, wearing a metallic poncho that floats and glimmers in the wind. In the store window behind, however, the model’s reflection shows only a black bodysuit and leggings. The poncho doesn’t exist in the physical world: it’s a digital creation being tested for the ‘screenwear’ try-on app ZERO10. Though not yet seamless — it’s still a little glitchy when the model moves — the clip offers a glimpse into the future of digital fashion, and perhaps the future of fashion as a whole.