WATCH: Tommy Hilfiger A/W '15 fashion show LIVE from New York
Take a front row seat at Tommy Hilfiger's NYFW show, from the comfort of your home.
Embracing the role of evolving technology, Tommy Hilfiger is using social media to spark a conversation about fashion while making it accessible to a global audience.
To celebrate the brand’s 30th anniversary, a limited-edition varsity sweater and leather clutch will become available to purchase online instantly as the show kicks off.
The innovative ‘Twitter Mirror’ will also be back to provide an exclusive preview of key look from the A/W ‘15 collection. The Twitter Mirror is a software application that allows the user to take a “selfie,” edit it with personalized creative content and share the image globally via Tommy Hilfiger’s Twitter feed, @TommyHilfiger.
On show day, Tommy Hilfiger will hand over the reins of its Instagram account to New York’s trend-setting style couple, Olivia Palermo and Johannes Huebl. Newly weds Olivia and Johannes will document and share their perspectives before, during and after the show – from a backstage glimpse at models, the set design and VIP guests, to front-row coverage of all the season’s best looks.
Keep your finger on the pulse by following @TommyHilfiger on Instagram and join in with the conversation by using #TommyFall15