This is your most unlikely new must-have accessory this summer
Gucci's cruise collection show in Florence last month's might have earned headlines for its seriously star-studded guestlist, but it was the colourful array of turbans that caught our eye.
From magenta embellished pieces to green crystal wraps, head accessories are the only way to cool down while looking cool this summer.
Are you brave enough to forego your Kate Middleton-endorsed fascinator in favour of something a bit adventurous? Model Roz Purcell dipped her toe slightly into the water in 2015 when she was a judge at the Galway races with her dragon-like headpiece turning heads, but it was the headwrap that set her ahead of the fash pack.
Kourtney Kardashian went through a major turban phase in 2009; Karolina Kurkova wore one of the sexiest looks at the Met Gala in 2015; Salma Hayek wore a version during Paris Fashion Week in 2010 and even the kween Kate Moss wore a twisted gold look at the 2009 Met Gala.
Irish milliner Martha Lynn, whose work regularly features in Vogue and is one of the busiest designers during racing season, has been featuring variations of the turban since 2010.
"I am loving all the headwear on the catwalks recently," she told Independent.ie. "I have a long standing obsession with turbans. My very first collection included a turban (5 meters of red cloth) with a simple brim over it. That was in 2010 and I have included some sort of turban style hat in every collection since then."
Due to demand, she collaborated with Lisa Ryder last year to create a scarf which she styled as a head scarf in her SS16 campaign.
"I love the idea of turbans and headscarves, no one is happier than me to see them back on the catwalks - they are more casual than traditional hats, you dont necessarily need an occasion to wear one, but they totally transform an outfit, they add excitement," she explained.
"I also made 'top knot' headbands a few seasons ago and see they are were also included in the Gucci cruise show recently."
Gucci have become trailblazers in aspirational fashion (as their drastic profit increase shows), but if you don't fancy spending €1,000 on a blush pink silk turban, try a bandana from River Island or Penneys for less than €15.
We've officially been warned: bare hair is now basic.