'The Meghan effect is already in full swing' - Website crashes moments after Markle's engagement outfit details are revealed
She may be marrying a British Prince, but Meghan Markle has set out her international approach to style with her choice of outfit for the photo call marking her engagement to Prince Harry.
In the sunken garden at Kensington Palace this afternoon, Markle wrapped up against the late November chill in a white coat by Toronto-based label Line the Label layered over a green dress by P.A.R.O.S.H, an Italian brand which specialises in vintage and vintage-inspired pieces.
Markle accessorised the outfit with 'Matilde' heels by Italian footwear brand Aquazurra which she has been seen in before. Of course, she was also wearing the diamond engagement ring which Prince Harry designed himself using diamonds from Botswana and his mother Princess Diana's personal collection.
'Effortless, understated, thoughtful' is how Line the Label describes its style philosophy. The brand was started in the Canadian city which Markle called home until last week in 2000 by knitwear designers John Muscat and Jennifer Wells. Markle is thought to be wearing a style from the Autumn/ Winter 2017 collection.
Markle is already a confirmed fan of Line the Label, having worn one of its trench coats at the closing ceremony of the Invictus Games in September.
We will have to wait until Meghan and Harry's BBC interview with Mishal Hussein, due to be broadcast at 6pm this evening, to see further details of her dress.
As a Hollywood actress and philanthropist, Markle is no stranger to what works for intense media moments- although she has never quite experienced the level of attention which the engagement announcement will bring- so today's sartorial choice adhered to the streamlined, sophisticated style which she has honed during her time in the public eye.
Although Markle has plenty of British brands in her wardrobe, her decision to wear Canadian and Italian labels today suggests that she may be planning to mix patriotic choices with pieces which reflect the fact that she is a. American and b. had a professional reputation in her own right before becoming engaged to Harry.
When Kate Middleton made her first tentative steps onto the world stage in November 2010, she opted for a royal blue wrap dress by one of her favourite names of the time, Issa, which cleverly co-ordinated with her sapphire engagement ring. It led to a surge in demand for the style which had been masterminded by Daniella Helayel, Issa's Brazillian founder and transformed what had previously been a rather under-the-radar label.
Given Line the Label's website had crashed with moments of the coat's identity being revealed, it seems the Meghan effect is already in full swing.