Style Diary: Blogger and bargain-lover Emer Rutherford showcases her high-street wardrobe
We got the lowdown on blogger and bargain-lover Emer Rutherford's most-loved pieces in her wardrobe.
How would you describe your personal style?
Right now I'd probably describe my style as 'What Emer Wore When She Was 5'! I've been loving the throwback styles lately, from denim jackets to pinafore dresses. I'm all about comfort so my style definitely fits into the 'comfy/casual' category and 90% of the time I wear jeans and Converse/Vans.
How long does it take you to get ready every day?
Not very long at all really. I'm one of those people who always plans ahead for outfits, so getting dressed takes no time at all. When it comes to make-up, I go for the 'less is more approach', mostly because I'm lazy and don't really care too much about how my make-up looks! In total I'd say it takes me about 45 to get ready, and that's including having a shower and doing my hair!
What are your essential wardrobe items?
A good pair of skinny jeans (I love Topshop's Jamie jeans), my vintage Levis denim jacket, some stripey tops, and white converse because they go with everything.
What are your three desert island essentials?
- My Ray-Bans, there's nothing worse than forgetting your sunglasses.
- A moisturiser with an SPF in it.
- A good book, I think I'd get awfully bored on a desert island!
Who is your biggest style influence?
I don't think I could pick just one, or even two people who are my style influences. I follow so many stylish women on Instagram, from my favourite bloggers over in the UK, to girls I've known for years through blogging myself. If I'm ever stuck on what to wear I'll just scroll through Instagram and there will always be something to inspire me which is great.
What is the best purchase you ever made?
This might be cheating, because since it was a hand-me-down from my Mum I didn't actually purchase it, but my Levis jacket is the best thing I own. I wear it with pretty much every outfit and I think everyone needs an oversized denim jacket in their wardrobes.
What is the most indulgent purchase you ever made?
When it comes to fashion I'm so much of a bargain hunter that I've never really made a super indulgent fashion purchase, especially being on a college student budget. Even my beloved Jack Wills coat that I bought last winter was on sale! I think for me I like to invest in my skincare, so even though I'd hesitate to buy an expensive pair of shoes, I wouldn't hesitate on dropping €60 on an oil for my face.
What is your go-to store?
Obviously I'd have to say Penneys, but recently I've also fallen head over heels for pretty much everything Zara has in store. I also really love the new stock Pull & Bear has at the moment, it's very much suited to my style.
Jacket, shirt, shoes, bag, Penneys; jeans, Topshop.
Jacket, Levi's Vintage; tee, Penneys; jeans, Topshop; shoes, Converse.
Pinafore, Pull & Bear; top, bag, Penneys; shoes, Converse.
Skirt, shirt, Pull & Bear; boots, Office
Bomber, Stradivarius; top, Zara; jeans, Topshop; shoes, Vans.