Wednesday 17 July 2019

Sneak peek at what's to come to Ireland's most all-encompassing online shopping destination

Floral dress, Pinko, €339, Ruffled sliders, Loeffler Randall, €290, Gold and turquoise hoop earrings, Tory Burch, €95, Lemon wrap ring, Tory Burch, €95. Picture: Zalando by Eilish McCormick for Weekend magazine
Coloured leather biker jacket, Freaky Nation, €199, Menagerie print maxi dress, J. Crew, €251, Gold and turquoise earrings, Tory Burch, €95. Picture: Zalando by Eilish McCormick for Weekend magazine
Suede coat dress, Studio ID, €899, Black suede shoes, Paloma Barcelo, €226, Suede bag, Coccinelle, €302, Gold and turquoise earrings, Tory Burch, €95. Picture: Zalando by Eilish McCormick for Weekend magazine
Purple check jacket, Nly by Nelly, €65, Matching Shorts, Nly by Nelly, €43, Pink floral blouse, McQ, €315, Gold and turquoise earrings, Tory Burch €95. Picture: Zalando by Eilish McCormick for Weekend magazine
Suede coat dress, Studio ID, €899, Black suede shoes, Paloma Barcelo, €226, Suede bag, Coccinelle, €302, Gold and turquoise earrings, Tory Burch, €95. Picture: Zalando by Eilish McCormick for Weekend magazine
Bairbre Power

Bairbre Power

When Zalando launched its new Irish website last summer, it took many shoppers here by surprise.

Many of you were not familiar with the brand but it’s over 10 years old and was launched in Germany in 2008. Since then, it’s become Europe’s biggest fashion e-commerce platform, with 25 million customers in 17 European countries to date. Newness and quality is the life blood of a contemporary shopper’s wardrobe, especially the savvy ones seeking out useful trans-seasonal buys — and then there are those who just want to buy shoes and jackets.

For Zalando’s first ever fashion shoot in Ireland, we decided to put the spotlight on brands you might not have come across before, such as the competitively priced Nly by Nelly (pictured p17) which layers up well with a high-end label.

One of the undoubted stars of our Weekend shoot was the embroidered tulle dress from  PatBO (far right), a Brazilian label from Patricia Bonaldi which was new to me.

Shoe fiends will have spotted some of the Paloma Barcelo footwear like the sandals (above) and pink high heels (far right). The stand-out gold fabric mules, are, like the black gingham sandals (far right) from Loeffler Randall, an American shoe brand I had not come across before, so another one for the Little Black Book of names. If leather jackets are your thing, Freaky Nation have some cool looks while the suede coat (above) is from Studio ID.

Melissa Weston, marketing manager, said the launch of the website in Ireland last June “was a proud moment for us. Zalando.ie boasts almost 2,000 international brands from high street to high-end, and for SS19 we are encouraging Irish customers to express their own style, letting them explore a huge assortment of new season collections.”

Weekend Magazine

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