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Instagram 'it' brand SilkFred's SS20 collection remains true to its core - especially during crisis

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Ariana Orange Floral Halter Frill Dress, €65 at Silk Fred

Ariana Orange Floral Halter Frill Dress, €65 at Silk Fred

Olivera Midi Dress In Black & White Alligator, €65 by Dancing Leopard at Silk Fred

Olivera Midi Dress In Black & White Alligator, €65 by Dancing Leopard at Silk Fred

Fliss One Shoulder Maxi Dress In Black, €75 at Silk Fred

Fliss One Shoulder Maxi Dress In Black, €75 at Silk Fred

Olivera Midi Dress In Multi Floral, €65 at Silk Fred

Olivera Midi Dress In Multi Floral, €65 at Silk Fred

Rica Skater Dress In Black And White Polkadot, €55 at Silk Fred

Rica Skater Dress In Black And White Polkadot, €55 at Silk Fred

Fleur Halter Neck Maxi Dress In Blush Spot, €75 at Silk Fred

Fleur Halter Neck Maxi Dress In Blush Spot, €75 at Silk Fred

Kimono Knot Top Culotte Jumpsuit In Khaki Green, €55 by Silk Fred

Kimono Knot Top Culotte Jumpsuit In Khaki Green, €55 by Silk Fred

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Ariana Orange Floral Halter Frill Dress, €65 at Silk Fred

If retailers recent operating environment was hostile, the current climate is inhospitable.

As the COVID-19 pandemic sweeps the globe, people's spending habits are changing - as unemployment is expecting to reach 21% this summer - shopping for nights out tends to fall to the bottom of priority lists.


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