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Fashion goes viral: how the Covid-19 crisis could change the industry forever

From a surge in athleisure-wear sales to a move towards slow fashion and innovations in 'try-before-you-buy' technology, Meadhbh McGrath looks at how the Covid-19 crisis could change the entire fashion industry and how we dress forever

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The show goes on: an embellished face mask during a runway show at New York fashion week

The show goes on: an embellished face mask during a runway show at New York fashion week

Paul Bruinooge/Patrick McMullan

Instagram modeling of working from home style

Instagram modeling of working from home style

Fashion on lockdown: Dublin's Grafton Street is devoid of shoppers on St Patrick's Day

Fashion on lockdown: Dublin's Grafton Street is devoid of shoppers on St Patrick's Day

Instagram display of working from home style

Instagram display of working from home style

Rocking the working from home style

Rocking the working from home style

Japanese model Kozue Akimoto during Paris fashion week

Japanese model Kozue Akimoto during Paris fashion week

Getty Images

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The show goes on: an embellished face mask during a runway show at New York fashion week

The high street is deserted. Designers are in self-isolation. Even the Met Gala, the biggest event on the fashion calendar and one of the last remaining holdouts, has been postponed.

During Paris Fashion Week in late February, coronavirus began to send shockwaves through the industry, as many guests headed home early, for fear of catching the virus, while those who remained attended the catwalk shows armed with face masks and hand sanitiser.

A month on, the outbreak has escalated dramatically, and the world is braced for a long battle. With Covid-19 jolting global markets and consumers barely leaving their homes, let alone thinking about trends and new season collections, how will the fashion world cope?