Thursday 20 September 2018

Delicate pastels, power suits and boho dreams - a sneak peek at Littlewoods Ireland's all inclusive collection

Model Abbie wears a Flare Trouser in Red, €35, Fashion Jacket, €48, Rodeo Washed T-Shirt, €20 and Chic Pointed Court Shoe, €38 pictured at V by Very, exclusive to Littlewoods Ireland, launch their latest Spring Summer ‘18 Collection in the Botanic Gardens Dublin.Photo: Leon Farrell/Photocall Ireland
Model Abbie wears a Flare Trouser in Red, €35, Fashion Jacket, €48, Rodeo Washed T-Shirt, €20 and Chic Pointed Court Shoe, €38 pictured at V by Very, exclusive to Littlewoods Ireland, launch their latest Spring Summer ‘18 Collection in the Botanic Gardens Dublin.Photo: Leon Farrell/Photocall Ireland
Model's Abby wears a dress €70, Oversized Tassel Square Top Earrings, €20, Sara Caged Block Heel Sandal in Rose Gold, €45 and Teo wears a Printed Frill Maxi Dress, €70, Sara Caged Block Heel Sandal in Black €45and Tassel Earrings, €18. They are pictured at V by Very, exclusive to Littlewoods Ireland, launch their latest Spring Summer ‘18 Collection in the Botanic Gardens Dublin.Photo: Leon Farrell/Photocall Ireland
Model Abbie wears a Printed Tea Dress, €58 , Sara Caged Block Heel Sandal in Rose Gold, €45, Jewel Detail Multi Tassel Earrings, €15 pictured at V by Very, exclusive to Littlewoods Ireland, launch their latest Spring Summer ‘18 Collection in the Botanic Gardens Dublin.Photo: Leon Farrell/Photocall Ireland
Model Abby wears a Dress dress €70, Oversized Tassel Square Top Earrings, €20, pictured at V by Very, exclusive to Littlewoods Ireland, launch their latest Spring Summer ‘18 Collection in the Botanic Gardens Dublin.Photo: Leon Farrell/Photocall Ireland
Model Abbie wears a Printed Tea Dress, €58 , Jewel Detail Multi Tassel Earrings, €15 pictured at V by Very, exclusive to Littlewoods Ireland, launch their latest Spring Summer ‘18 Collection in the Botanic Gardens Dublin.Photo: Leon Farrell/Photocall Ireland
Model Teo wears Tiered Dress, €75 pictured at V by Very, exclusive to Littlewoods Ireland, launch their latest Spring Summer ‘18 Collection in the Botanic Gardens Dublin.Photo: Leon Farrell/Photocall Ireland
Model's Abbie wears a Printed Tea Dress, €58 , Jewel Detail Multi Tassel Earrings, €15 and Teo wears Tiered Dress, €75 . They are pictured at V by Very, exclusive to Littlewoods Ireland, launch their latest Spring Summer ‘18 Collection in the Botanic Gardens Dublin.Photo: Leon Farrell/Photocall Ireland
Model Abby wears a White Lace Trim Dress, €85 a Stud Detail Belt Bag, €28 and Sara Caged Block Heel Sandal in Rose Gold, €45 pictured at V by Very, exclusive to Littlewoods Ireland, launch their latest Spring Summer ‘18 Collection in the Botanic Gardens Dublin.Photo: Leon Farrell/Photocall Ireland
Model Abby wears a Dress dress €70, Oversized Tassel Square Top Earrings, €20, pictured at V by Very, exclusive to Littlewoods Ireland, launch their latest Spring Summer ‘18 Collection in the Botanic Gardens Dublin.Photo: Leon Farrell/Photocall Ireland
Caitlin McBride

Caitlin McBride

Affordable fashion is in a transition at the moment.

While global brands like H&M and Zara continue to establish themselves as market leaders in major cities around the world, there's another player in the game in Ireland, which isn't exactly new, but has been quietly working in the background to emerge a fashion frontrunner for 2018.

Model Abby wears a White Lace Trim Dress, €85 a Stud Detail Belt Bag, €28 and Sara Caged Block Heel Sandal in Rose Gold, €45 pictured at V by Very, exclusive to Littlewoods Ireland, launch their latest Spring Summer ‘18 Collection in the Botanic Gardens Dublin.Photo: Leon Farrell/Photocall Ireland
Model Abby wears a White Lace Trim Dress, €85 a Stud Detail Belt Bag, €28 and Sara Caged Block Heel Sandal in Rose Gold, €45 pictured at V by Very, exclusive to Littlewoods Ireland, launch their latest Spring Summer ‘18 Collection in the Botanic Gardens Dublin.Photo: Leon Farrell/Photocall Ireland

Littlewoods Ireland has long been a haven for high street brands like River Island and Ted Baker, but since launching its V by Very to Ireland in 2016, they've come into a league of their own, with each collection more ambitious than the last, treading the delicate line of providing enough classic and trend driven pieces while still maintaining its signature affordability. Not an easy feat.

It helps that twice a year, they hold a big budget fashion show in Dublin, merging technology and fashion in creative ways for select guests including fashion journalists, bloggers, models and influencers, as it was at this year's show at the Project Arts Centre.

On display, was a bright and bold offering - like a red flared trouser suit, totalling €83; a white lace trim maxi dress which wouldn't look out of place in the South of France for €83 and on-trend tassel earrings a multitude of colours for €20.

Also worth noting is their dedication to inclusivity, they have been working with plus-size models since before it became the practice du jour, something their customers have clearly taken note of - pretax profits from its parent owner Shop Direct, show that profits doubled last year.

Model Abby wears a Dress dress €70, Oversized Tassel Square Top Earrings, €20, pictured at V by Very, exclusive to Littlewoods Ireland, launch their latest Spring Summer ‘18 Collection in the Botanic Gardens Dublin.Photo: Leon Farrell/Photocall Ireland
Model Abby wears a Dress dress €70, Oversized Tassel Square Top Earrings, €20, pictured at V by Very, exclusive to Littlewoods Ireland, launch their latest Spring Summer ‘18 Collection in the Botanic Gardens Dublin.Photo: Leon Farrell/Photocall Ireland

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