Tuesday 23 April 2019

Coachella festival style: The good, the bad and the downright unforgivable

Festival style at Coachella
Festival style at Coachella
A festival goer poses for a picture at the Coachella Valley Music and Arts Festival on April 14, 2019, in Indio, California. (Photo by VALERIE MACON / AFP)
DJ/producer Agoria poses for AFP at the Coachella Valley Music and Arts Festival on April 13, 2019, in Indio, California. (Photo by VALERIE MACON / AFP)
Olivia Culpo attends #REVOLVEfestival Day 2 at Merv Griffin Estate on April 14, 2019 in La Quinta, California. (Photo by Rachel Murray/Getty Images for REVOLVE)
Festivalgoer street style is seen at The 2019 Coachella Valley Music and Arts Festival Weekend 1 on April 14, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style is seen at The 2019 Coachella Valley Music and Arts Festival Weekend 1 on April 14, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style is seen at The 2019 Coachella Valley Music and Arts Festival Weekend 1 on April 14, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Kiana Ledé attends Republic Records Celebrates Their Class Of 2019 In Coachella Valley at Zenyara on April 14, 2019 in Coachella, California. (Photo by David Crotty/Getty Images for Republic Records)
Arianny Celeste attends Republic Records Celebrates Their Class Of 2019 In Coachella Valley at Zenyara on April 14, 2019 in Coachella, California. (Photo by Jerod Harris/Getty Images for Republic Records)
Jill Wallace and Brittany Xavier street Style at The 2019 Coachella Valley Music and Arts Festival Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Justin Livingston street style at the 2019 Coachella Valley Music and Arts Festival Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Brittany Xavier and Jill Wallace street style at the 2019 Coachella Valley Music and Arts Festival Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Jill Wallace street style at the 2019 Coachella Valley Music and Arts Festival Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Jill Wallace street style at the 2019 Coachella Valley Music and Arts Festival Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Brittany Xavier street style at the 2019 Coachella Valley Music and Arts Festival Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Aimee Song attends the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Camila Coelho attends the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Olivia Culpo attends #REVOLVEfestival Day 1 at Merv Griffin Estate on April 13, 2019 in La Quinta, California. (Photo by Rachel Murray/Getty Images for REVOLVE)
Stella Maxwell attends #REVOLVEfestival Day 1 at Merv Griffin Estate on April 13, 2019 in La Quinta, California. (Photo by Rachel Murray/Getty Images for REVOLVE)
Stella Maxwell attends #REVOLVEfestival Day 1 at Merv Griffin Estate on April 13, 2019 in La Quinta, California. (Photo by Rachel Murray/Getty Images for REVOLVE)
Olivia Culpo attends #REVOLVEfestival Day 1 at Merv Griffin Estate on April 13, 2019 in La Quinta, California. (Photo by Rachel Murray/Getty Images for REVOLVE)
Stella Maxwell attends #REVOLVEfestival Day 1 at Merv Griffin Estate on April 13, 2019 in La Quinta, California. (Photo by Rachel Murray/Getty Images for REVOLVE)
(L-R) Sara Sampaio, Jasmine Tookes and Shanina Shaik attend #REVOLVEfestival Day 1 at Merv Griffin Estate on April 13, 2019 in La Quinta, California. (Photo by Rachel Murray/Getty Images for REVOLVE)
Stella Maxwell attends #REVOLVEfestival Day 1 at Merv Griffin Estate on April 13, 2019 in La Quinta, California. (Photo by Rachel Murray/Getty Images for REVOLVE)
Madison Reed and Victoria Justice attend #REVOLVEfestival Day 1 at Merv Griffin Estate on April 13, 2019 in La Quinta, California. (Photo by Rachel Murray/Getty Images for REVOLVE)
Peyton List attends #REVOLVEfestival Day 1 at Merv Griffin Estate on April 13, 2019 in La Quinta, California. (Photo by Rachel Murray/Getty Images for REVOLVE)
Camille Kostek attends Lucky Brand And Rolling Stone Live Present Desert Jam at ARRIVE Hotel on April 13, 2019 in Palm Springs, California. (Photo by Vivien Killilea/Getty Images for Lucky Brand)
Rachel McCord attends Lucky Brand And Rolling Stone Live Present Desert Jam at ARRIVE Hotel on April 13, 2019 in Palm Springs, California. (Photo by Vivien Killilea/Getty Images for Lucky Brand)
Rachel McCord attends Lucky Brand And Rolling Stone Live Present Desert Jam at ARRIVE Hotel on April 13, 2019 in Palm Springs, California. (Photo by Vivien Killilea/Getty Images for Lucky Brand)
AnnaLynne McCord attends Lucky Brand And Rolling Stone Live Present Desert Jam at ARRIVE Hotel on April 13, 2019 in Palm Springs, California. (Photo by Vivien Killilea/Getty Images for Lucky Brand)
Evan Ross and Ashlee Simpson attend Lucky Brand And Rolling Stone Live Present Desert Jam at ARRIVE Hotel on April 13, 2019 in Palm Springs, California. (Photo by Vivien Killilea/Getty Images for Lucky Brand)
Sydney Sweeney attends Lucky Brand And Rolling Stone Live Present Desert Jam at ARRIVE Hotel on April 13, 2019 in Palm Springs, California. (Photo by Vivien Killilea/Getty Images for Lucky Brand)
Olivia Culpo attends Lucky Brand And Rolling Stone Live Present Desert Jam at ARRIVE Hotel on April 13, 2019 in Palm Springs, California. (Photo by Vivien Killilea/Getty Images for Lucky Brand)
(L-R) Jennie Kim, Rosé, Lisa and Jisoo of 'BLACKPINK' are seen at the YouTube Music Artist Lounge at Coachella 2019 on April 12, 2019 in Indio, California. (Photo by Roger Kisby/Getty Images for YouTube) ***BESTPIX***
Brittany Xavier street style at the 2019 Coachella Valley Music and Arts Festival Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Caitlin McBride

Caitlin McBride

There's a joke circulating around social media likening Coachella to the 'influencer Olympics' and it's hard to dispute.

Over the last three days, weekend one of the California-based music festival is over and done with and your Instagram feed can return to normal. Every year, the festival attracts A-list talent on stage and in the audience, but the percentage of concert goers going simply to have their picture taken with the signature ferris wheel as the backdrop is growing by the year. While Kate Bosworth, Alessandra Ambrosio and Vanessa Hudgens were once the Coachella queens who mastered the art of high-low boho chic and set global festival style trends, this year's crop - who spend the bulk of their time on social media - tends to attract a crowd more focused on clicks than actual style.

The average female guest is likely to be wearing a crop top of some kind, specifically in a bandeau or mesh, and men either commit to shirts unbuttoned down to their navels or graphic muscle tees.

Part of the fun of fashion is being able to wear whatever you want and hold your head high, and why should Coachella be any different - but when everyone looks the same, it's not exactly personal style isn't it?

Brittany Xavier street style at the 2019 Coachella Valley Music and Arts Festival Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Brittany Xavier street style at the 2019 Coachella Valley Music and Arts Festival Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)

Most of the guests now earn their income the same way - through sponsored posts and brand ambassadorships on social media platforms - and with many of the same brands.

Revolve, an online retailer which has built a billion dollar business around its social media focused marketing campaigns threw its annual party and if you have more than 100,000 followers, chances are you were invited. They know their audience better than anyone and threw a mini-festival in itself, off-site with its own carousel, an In-N-Out Burger pop-up and bottles of Moët on every table.

Olivia Culpo, the former Miss Universe turned Instagram queen flittered between denim pedal pushers and a black cropped t-shirt  and a frilly pink dress for two parties thrown by powerful brands. Rocky Barnes, Kendall Jenner, Joan Smalls and Romee Strijd were all in attendance.

Victoria's Secret Angels Jasmine Tookes, Stella Maxwell and Sara Sampaio, all regulars, wore different forms of Clueless-inspired min-dresses and Doc Marten boots.

A festival goer poses for a picture at the Coachella Valley Music and Arts Festival on April 14, 2019, in Indio, California. (Photo by VALERIE MACON / AFP)
A festival goer poses for a picture at the Coachella Valley Music and Arts Festival on April 14, 2019, in Indio, California. (Photo by VALERIE MACON / AFP)

At least it's entertaining to watch from afar.

For the best of Coachella style, check out our gallery below:

Madison Reed and Victoria Justice attend #REVOLVEfestival Day 1 at Merv Griffin Estate on April 13, 2019 in La Quinta, California. (Photo by Rachel Murray/Getty Images for REVOLVE)
Madison Reed and Victoria Justice attend #REVOLVEfestival Day 1 at Merv Griffin Estate on April 13, 2019 in La Quinta, California. (Photo by Rachel Murray/Getty Images for REVOLVE)
Jill Wallace and Brittany Xavier street Style at The 2019 Coachella Valley Music and Arts Festival Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Aimee Song attends the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Camila Coelho attends the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Olivia Culpo attends #REVOLVEfestival Day 1 at Merv Griffin Estate on April 13, 2019 in La Quinta, California. (Photo by Rachel Murray/Getty Images for REVOLVE)
Stella Maxwell attends #REVOLVEfestival Day 1 at Merv Griffin Estate on April 13, 2019 in La Quinta, California. (Photo by Rachel Murray/Getty Images for REVOLVE)
Stella Maxwell attends #REVOLVEfestival Day 1 at Merv Griffin Estate on April 13, 2019 in La Quinta, California. (Photo by Rachel Murray/Getty Images for REVOLVE)
Olivia Culpo attends #REVOLVEfestival Day 1 at Merv Griffin Estate on April 13, 2019 in La Quinta, California. (Photo by Rachel Murray/Getty Images for REVOLVE)
Stella Maxwell attends #REVOLVEfestival Day 1 at Merv Griffin Estate on April 13, 2019 in La Quinta, California. (Photo by Rachel Murray/Getty Images for REVOLVE)
(L-R) Sara Sampaio, Jasmine Tookes and Shanina Shaik attend #REVOLVEfestival Day 1 at Merv Griffin Estate on April 13, 2019 in La Quinta, California. (Photo by Rachel Murray/Getty Images for REVOLVE)
Stella Maxwell attends #REVOLVEfestival Day 1 at Merv Griffin Estate on April 13, 2019 in La Quinta, California. (Photo by Rachel Murray/Getty Images for REVOLVE)
Peyton List attends #REVOLVEfestival Day 1 at Merv Griffin Estate on April 13, 2019 in La Quinta, California. (Photo by Rachel Murray/Getty Images for REVOLVE)
Camille Kostek attends Lucky Brand And Rolling Stone Live Present Desert Jam at ARRIVE Hotel on April 13, 2019 in Palm Springs, California. (Photo by Vivien Killilea/Getty Images for Lucky Brand)
A festival goer poses for a picture at the Coachella Valley Music and Arts Festival on April 14, 2019, in Indio, California. (Photo by VALERIE MACON / AFP)
DJ/producer Agoria poses for AFP at the Coachella Valley Music and Arts Festival on April 13, 2019, in Indio, California. (Photo by VALERIE MACON / AFP)
Olivia Culpo attends #REVOLVEfestival Day 2 at Merv Griffin Estate on April 14, 2019 in La Quinta, California. (Photo by Rachel Murray/Getty Images for REVOLVE)
Festivalgoer street style is seen at The 2019 Coachella Valley Music and Arts Festival Weekend 1 on April 14, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style is seen at The 2019 Coachella Valley Music and Arts Festival Weekend 1 on April 14, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style is seen at The 2019 Coachella Valley Music and Arts Festival Weekend 1 on April 14, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Kiana Ledé attends Republic Records Celebrates Their Class Of 2019 In Coachella Valley at Zenyara on April 14, 2019 in Coachella, California. (Photo by David Crotty/Getty Images for Republic Records)
Arianny Celeste attends Republic Records Celebrates Their Class Of 2019 In Coachella Valley at Zenyara on April 14, 2019 in Coachella, California. (Photo by Jerod Harris/Getty Images for Republic Records)
Justin Livingston street style at the 2019 Coachella Valley Music and Arts Festival Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Brittany Xavier and Jill Wallace street style at the 2019 Coachella Valley Music and Arts Festival Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Jill Wallace street style at the 2019 Coachella Valley Music and Arts Festival Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Jill Wallace street style at the 2019 Coachella Valley Music and Arts Festival Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Brittany Xavier street style at the 2019 Coachella Valley Music and Arts Festival Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Brittany Xavier street style at the 2019 Coachella Valley Music and Arts Festival Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Festivalgoer street style at the 2019 Coachella Valley Music And Arts Festival - Weekend 1 on April 13, 2019 in Indio, California. (Photo by Matt Winkelmeyer/Getty Images for Coachella)
Rachel McCord attends Lucky Brand And Rolling Stone Live Present Desert Jam at ARRIVE Hotel on April 13, 2019 in Palm Springs, California. (Photo by Vivien Killilea/Getty Images for Lucky Brand)
Rachel McCord attends Lucky Brand And Rolling Stone Live Present Desert Jam at ARRIVE Hotel on April 13, 2019 in Palm Springs, California. (Photo by Vivien Killilea/Getty Images for Lucky Brand)
AnnaLynne McCord attends Lucky Brand And Rolling Stone Live Present Desert Jam at ARRIVE Hotel on April 13, 2019 in Palm Springs, California. (Photo by Vivien Killilea/Getty Images for Lucky Brand)
Evan Ross and Ashlee Simpson attend Lucky Brand And Rolling Stone Live Present Desert Jam at ARRIVE Hotel on April 13, 2019 in Palm Springs, California. (Photo by Vivien Killilea/Getty Images for Lucky Brand)
Sydney Sweeney attends Lucky Brand And Rolling Stone Live Present Desert Jam at ARRIVE Hotel on April 13, 2019 in Palm Springs, California. (Photo by Vivien Killilea/Getty Images for Lucky Brand)
Olivia Culpo attends Lucky Brand And Rolling Stone Live Present Desert Jam at ARRIVE Hotel on April 13, 2019 in Palm Springs, California. (Photo by Vivien Killilea/Getty Images for Lucky Brand)
(L-R) Jennie Kim, Rosé, Lisa and Jisoo of 'BLACKPINK' are seen at the YouTube Music Artist Lounge at Coachella 2019 on April 12, 2019 in Indio, California. (Photo by Roger Kisby/Getty Images for YouTube) ***BESTPIX***

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