Ashley Graham is proof that labels don't define you - even when you work in an industry based nearly entirely on your looks.
The American model (30), who is a size 16, has enjoyed a meteoric rise to fashion superstardom in recent years, thanks in equal parts to her drop dead gorgeous appearance, her no-nonsense talk when it comes to body confidence and the ambition to make another generation feel better about their bodies. This unwavering campaign includes her sharing pictures of her cellulite on Instagram (where she also posts videos of her intense workouts), and becoming something of an open book in her personal and professional life.
Another element of her success is her willingness to bust a myth wherever possible, even moreso with her personal sense of style, which she displayed flawlessly at a photocall in Madrid. Graham is the new face of Violeta By Mango, the high street store's new curve range, and showed that there are no restrictions with your dress, wearing a silk mustard crop top with a pair of skinny studded jeans, both of which have always been deemed no-nos for curvy women.
Her wardrobe is filled with items that women have been told not to wear - last week, she wore a fitted knit midi dress and before that, it was a form-fitting maxi dress in - quelle horreur! - animal print head to toe. It's this DGAF approach to dress that has made her one of the most formidable women in the industry and a hero among women the world over.