Little did designer Eoin Dillon realise the impact his silk fashion face masks lined with antibacterial, anti-fungal Wexford linen would have when he designed them last November.
Sales of face masks and hand sanitisers have since gone through the roof due to the unfolding international coronavirus scare.
Mr Dillon - founder of Reuben Avenue, a luxury loungewear brand - came up with the design after travelling to Japan with the Design & Crafts Council Ireland. When he returned, he designed three different styles of face masks, two made from pleated gold or pewter silk and lined with linen. All made in Dublin, a third style is all linen.
Mr Dillon has had a reaction to the €55 masks from as far away as LA - where the Church Boutique on Melrose Avenue offered him a concession for his SS20 collection.
The store was instrumental in Kim Kardashian wearing his Reuben Avenue gold silk two-piece on the 'Today Show'.
"My design ethos is this brand has been responding to socio-cultural developments," says Mr Dillon, who named the brand after his Rialto address.
"I started out by designing comfortable clothes to travel in that would actually take you from desk to dinner.
"After my trip to Japan, I designed fundoshi-style underwear to eliminate elastic for people suffering with problems of fertility and sleeping. The silk face masks were a response to people trying to protect themselves from sickness."