Dundrum Shopping Centre: Drum beat
Unlike a lot of shopping centres around the country, Dundrum Town Centre has become a true centre, with its own social and ‘street’ cultures.
Dundrum’s bright young things flock to be among their own, hang out in the square where the ice rink has just opened, and get a milk shake at the Shake Shop, while being able to keep their image tuned to the nth degree.
As we roll closer to Christmas and everyone becomes obsessed with presents and/or party wear, we thought we’d kill a few stones for you by showing you some new birds — yes, I can mash a metaphor when I set my mind to it! — in some cool clothes.
Today, we are showcasing several BYTs of our model scene — some of whom, at just 16 years of age, have already been signed up by Parisian agencies — dressed in the variety and individuality that the Dundrum Town Centre offers and that Drummie street culture demands.
For them, matchy-matchy is very much not what style is all about. Freedom of expression, working against the abundance of beauty God gave them (my opinion), while saying yes to the variety of labels that Dundrum offers them, is their credo.
Dundrum Town Centre is home to the first and only Hollister store — relative of the highly successful Abercrombie & Fitch — in Ireland. It also houses Urban Outfitters, H&M, Zara, River Island, Karen Millen and House of Fraser, which, in turn, houses high-street brands such as Topshop, Miss Selfridge, and the like, as well as Biba, its wonderful Seventies-inspired label. Designerwise, there’s BT2 with cool, exclusive offerings such as The Kooples and Bastyan, while at Harvey Nichols you’ll find See by Chloe.
Party wear this season, be you a Drummie or not, is rich and evocative. Velvet makes a return, as do lovely, sumptuous, matt-finish metallic fabrics. Add sensory, tactile pleasure in the form of feathers, sheepskin or faux-fur collars, jerkins or jackets, and you have the ingredients for a new fashion bohemia, 21st-Century style.
While stylist and fashion blogger Angela Scanlon has given the young women on our pages today a more edgy look than usual, that doesn’t mean that Dundrum doesn’t cater for broader tastes.
Stores such as Massimo Dutti, another Dundrum exclusive, are gems if you are looking for sophisticated clothes at a medium price point. House of Fraser men’s department, too, is a favourite of mine; it stocks Paul Costelloe and extremely funky men’s underwear.
If you want to support Irish, visit Pamela Scott, Fitzpatricks, Fran & Jane, and Penneys.