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Dress to impress

When it comes to dressing up for glammy days, we in Ireland are spoilt for choice. Caroline Kilkenny, Aideen Bodkin and Fran & Jane support the 20 and upwards gals. The older lady finds solace in Bellenisa, and the young trendy can look to Lila Calypso and Luke Lovely.

It really is just down to age, lifestyle and taste.

Fee G is an occasion/dressy-day label that has an ever-growing following. It's got to do with the exuberant love of colour and fabric that the label exudes, and the playful attitude.

As designer, Fiona Heaney, tells me, Fee G want their dresses to have a life in your wardrobe that is not limited to grand days out. Fiona wants women to wear their Fee G pieces all the time – even with flip-flops on the beach.

"We don't want to be an overly coordinated collection," Fiona explains. "We are not into matchy-matchy.

"People have been really surprised by Fee G this season," she adds. "We have moved on from body-con, neutral colours and the coordination so favoured these past few seasons. We are back to full-on brave colour, like we used to do pre-2008/2009. It is bolder and fresher than it has been for a number of years – back to being what I love."

Organza, tulle, lightweight silks, satins, lace, cotton/viscose jacquard are some of the fabrics used in the range. Crystals, hardware or printed sequins provide visual intrigue.

All the fabrics are from Italian mills, with whom Fiona works to develop exclusive fabrics that are not available to any other brand. "We are now a global label. We have to have a point of difference to stand out."

The quality of Fee G is excellent. There are six coats in the collection, so that every dress can find a complementary style. But Fiona feels that her coats stand alone, and look great worn with jeans or over a casual top and skirt.

"We want you to buy a coat because you love it – not because you think you must have it to match a dress."

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I nag retailers and designers about issues of modern women's lives, such as – where is their date dress? The dress you would wear to impress your beauteousness on a potential amour.

And, also, since I have taken up tango, and the nation has gone Strictly crazy, I want dresses that move and I can dance in, that feel feminine and a bit dramatic.

Fiona Heaney never balks from these demands of mine.

"I think, with the recession," she says, "everything went really closed up to the neck. No V-necks, no boobs.

"All that is now reversed. Women are willing to show off again a little."

You can't go wrong choosing Fee G to flaunt it.

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