Designer Louise Kennedy wants women to reveal their girly side
She has designed creations for some of the world's most beautiful women, including Beyonce and Kylie Minogue.
And designer Louise Kennedy said that continuing to update key trends while keeping it sleek and sophisticated is what keeps her customers happy.
While new spring/summer range is appropriate for businesswomen and mothers-of-the-bride, she is also targeting a younger market.
Kennedy said she has already received several requests from some famous faces attending this year's IFTAs.
"Sometimes you are directly approached by a celebrity client or you may be approached by their agents or stylists who want to pull outfits for them," she said.
Kennedy, who this week launched her new spring/summer 2014 collection, said that vivid colours and sleek tailoring are big trends to watch out for this season.
She is also urging women to reveal their girly side with her new "delicate blush" collection -- a big favourite with model of the moment Thalia Heffernan.