Darren Kennedy: Dressed to the Nineties
Loud logos and stylish slouchiness - the '90s are back.
Dodgy double-denim ensembles, ill-fitting leather jackets, wet-look fringes, and an onslaught of neon fabrics made for a kaleidoscopic era in style that was unapologetically loud and proud. A wave of Nineties nostalgia hit this season's catwalks with Vetements, Astrid Andersen and Gucci all signalling a return to the aesthetic for AW17. It was all about wearing it on your chest in the 1990s - conspicuously logoed and branded tees and sweatshirts were the order of the decade.
In recent years, many designers have taken a pared-back, minimalist approach to design, with visible or prominent logos considered garish or kitsch. However, more is more for AW17 and Gucci's Alessandro Michele made a strong case for the resurgence of the logo tee this season, with his now ubiquitous eponymously labelled T-shirt. If you're going to do it, then embrace Nineties frivolity with a carefree attitude and dare to make a bold statement.
One for the boys
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