Friday 20 September 2019

Darren Kennedy: Dressed to the Nineties


Luxury men’s grooming tools from Marram Co
Leather high heel ankle boots, €79.95 Zara
Peter Pilotto Relaxed Motif Sweater, €960 Brown Thomas
Levi's tee, €35 Arnotts
Darren Kennedy

Darren Kennedy

Loud logos and stylish slouchiness - the '90s are back.

Nineties nostalgia

Dodgy double-denim ensembles, ill-fitting leather jackets, wet-look fringes, and an onslaught of neon fabrics made for a kaleidoscopic era in style that was unapologetically loud and proud. A wave of Nineties nostalgia hit this season's catwalks with Vetements, Astrid Andersen and Gucci all signalling a return to the aesthetic for AW17. It was all about wearing it on your chest in the 1990s - conspicuously logoed and branded tees and sweatshirts were the order of the decade.

In recent years, many designers have taken a pared-back, minimalist approach to design, with visible or prominent logos considered garish or kitsch. However, more is more for AW17 and Gucci's Alessandro Michele made a strong case for the resurgence of the logo tee this season, with his now ubiquitous eponymously labelled T-shirt. If you're going to do it, then embrace Nineties frivolity with a carefree attitude and dare to make a bold statement.

One for the boys

Research tells us that most men believe a successful shave is all about the blade. Actually, it is down to how well you prepare your skin and stubble. Marram Co produces luxury men’s grooming tools, which are precision-engineered, and all-natural shaving creams that create a natural, thick lather to lubricate your skin and soften the stubble by up to 30pc. The brush lifts the hairs for cutting and exfoliates the skin. No burn, no rash, no drag and no ingrown hairs. When not in use, the brush sits beautifully onto the solid, pressed-steel bowl and lid, creating a piece of hardware that is not just a pleasure to use but also something of beauty in the bathroom. The brand launches exclusively with Brown Thomas in The Marvel Room this week. Prices range from €100–€500; see

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