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Cyber fashion: Where ‘digital clothes’ sell for thousands

Luxury labels are cashing in on virtual garments as the lines between reality and fantasy blur

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A digital design by Tribute. Photo: Tribute

A digital design by Tribute. Photo: Tribute

The Roblox Gucci bag

The Roblox Gucci bag

The Fabricant’s multi-coloured shoe was developed in partnership with footwear brand Buffalo London. Photo: Instagram/The Fabricant

The Fabricant’s multi-coloured shoe was developed in partnership with footwear brand Buffalo London. Photo: Instagram/The Fabricant

The Fabricant creates clothing to be worn in the digital world

The Fabricant creates clothing to be worn in the digital world

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A digital design by Tribute. Photo: Tribute

A price tag of £2,800 for a Gucci handbag is not uncommon. A recent transaction, however, has thrust the luxury fashion house into the limelight.

A digital version of its Dionysus bag sold on Roblox, an online gaming platform, for about $4,115 (£2,973) — more than the price of the physical item.


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