The charity sector has been badly hit by the latest lockdown but like so many businesses, it is looking at ways to keep income streams going.
National Council for the Blind Ireland (NCBI), Ireland's second largest charity retailer with 117 shops around the country, says its aim is to beat Covid-19 by looking from footfall to e-commerce.
The national sight loss organisation charity, which provides practical and emotional support to people who are blind or visually impaired, has shuttered all its stores resulting in major fall in income which directly funds its frontline services.
It is fortunate to have Ireland and Leinster rugby player Robbie Henshaw as an ambassador and supporter. He opened its branch in Rathmines in Dublin only last May and donated glasses from his Henshaw Eyewear company.
But the charity is acutely aware a closure of three months could cost it €2m.
In a fast turnaround, it has moved the focus from footfall to online and teamed up with Thriftify, a start-up social enterprise and web-based platform designed specifically for the charity retail sector.
Rosie Henson, head of retail at NCBI, said it had to act quickly to find a way of maintaining a connection with customers and establish ways of raising funds as the charity is not completely funded by the HSE .
"That means that a huge part of us being able to deliver services to blind people comes from our retail arm," she said. In a fast fashion sweep around their stores, it picked the best clothing pieces, accessories and footwear that had been donated.
Within two days, it had photographed and uploaded images of 200 pieces which run in price from €6 to €100.
They include high street brands plus designer names like Stella McCartney, Anna Sui, Ralph Lauren, Armani Exchange and Karen Millen.
Rónán Ó Dálaigh, CEO of Thriftify, said that fashion was a new area for it and up until now, it focused the technology on items that were barcoded.
He said it had to "turn things around incredibly quickly to get the solution for fashion working, but we're delighted to be able to help in whatever way we can".
He added: "The great thing about digital technology like ours is that it enables retailers who would have typically just relied on the punter walking in the door for sales to broaden their reach to the global market."
Ms Henson said it photographed as much as it could against a white wall in her office, using a spotlight from the warehouse.
"We were really making the best of what we had to pull something together for the short term," she said. "We've had orders already and you are allowed to continue with online orders as long as any warehouse activity is actioned under the safe parameters. We have partnered with Fastway for deliveries. It is going to be little and often and we are going to update and replenish as we can."