Claudia Schiffer and the Satanic Breasts
In one of the most bizarre marketing miss-steps ever, French fashion house Chanel and supermodel Claudia Schiffer drew the ire of the world's Muslim population in a scandal that became known as 'The Satanic Breasts'.
Chanel's spring/summer collection for 1994 featured three evening dresses with bold Arabic script embroidered across a tight bodice.
The dresses, designed by Karl Lagerfeld, were a hit on the runway and images of Claudia Schiffer wearing the Arabic-inspired designs went all over the world. It was then that Arabic speakers recognised the embroidered texts as verses from the Muslim holy book, the Koran.
The text embroidered across Claudia Schiffer's ample décolletage actually read: "He whom God guides is well guided, and he who is abandoned by God will find no one to put him on the right road."
Karl Lagerfeld, expressed shock and said he thought the script came from a love-poem inspired by the Taj Mahal. As fears grew of a Satanic Verses style fatwa, Chanel boss Claude Eliette visited the Grand Mosque in Paris to make a personal apology to the religious leader of France's three million Muslims.