Kaia Gerber, supermodel Cindy Crawford's10 year-old daughter with Rande Gerber, stars in Young Versace's first ever advertising campaign.
Having launched its first store in Milan last month, Donatella Versace's Young Versace brand is forging ahead with another pre-requisite for fashion success - a star-studded advertising campaign.
Keeping things fresh for her sub-teen customers, Versace has cast a supermodel's daughter to promote her kiddie couture for spring/summer 2012. Step forward 10-year-old Kaia Gerber, the offspring of famous 'Super' and former muse of Giannini Versace, Cindy Crawford.
Plunged into the deep end for her first modelling assignment, Kaia was shot by photography twosome Mert Alas and Marcus Piggott, who earn their crust shooting ad campaigns for the likes of Giorgio Armani, Gucci and Givenchy, as well as editorial for the best magazines in the world.
But far from being intimidated by her glamorous surroundings, Kaia's life as one of the world's most famous model's daughters, has clearly served her well: "Like her mother, Kaia has a very special gift. The camera really, really loves her," said Donatella Versace of her new model.
"Having Cindy on-set for the shoot took me back to all the amazing Avedon shoots we worked on together. It was such a special treat watching Kaia walk in her mother's footsteps!"
Modelling pieces emblazoned with the brand's famous Medusa head and Greek key motif, the 10 year-old has taken steps into fashion history as the face of the young line's inaugural advertising campaign.