Celebrity wives have designs on NY
IT was a celebrity wife double act at New York Fashion Week over the weekend.
Ali Hewson and Victoria Beckham both had their designs on display in one of the most high-profile events of the year -- the spring/summer 2011 collection.
Hewson's 'ethical' label Edun took centre stage earlier with clothes that exuded an earthy kind of natural feel. Colours included, white, indigo, sand, black and copper.
There was also a geometric animal print.
She said not all the clothes were organic and not all were made in Africa, but they were mindful of making the items in an ethical way.
The wife of U2 star Bono said she started the company because she felt there was a real demand from consumers to not only look good, but also to feel good about what they were wearing.
"I think it was an opportunity to do something on the ground and to see how business worked on the continent of Africa and Bono was working in a very macro way, and we wanted to do something on the ground in a micro way," she said.
The Edun part of the show was held outside in a covered alley with models walking down a gravel catwalk. Victoria Beckham's designs were more mainstream and had more vibrant colours.
She was dressed in black and watched attentively as a wave of models showed off her clothes to a packed audience.
A white matte gazar gown with sculptural pleated shoulders and a waistband adorned with linked microbeads was one of her highlights.
"I pushed myself with this dress," she said and promised to wear it to the next big fashion event.
The show was held at an elegant mansion off Fifth Avenue to a small, select group of editors, retailers and stylists.
The Cadillac-pink shift dress, with an asymmetrical, curved neckline, is also headed to her personal wardrobe as a daytime travelling dress, and the masculine leather weekender that's part of her new handbag collection can be for husband David.
"I had to do something David would use," she said with a smile. Of course, there's a Victoria bag, too -- a polished, squarish shape.
The gloss jacquard fabric she used for some shorter dresses was stiff and industrial, but the shades of opal, purple and grey kept those pieces from crossing the line to techno.
And a white flare dress had a subtle grey print and delicate sheer stripes on the skirt, offering her own spin on what seems to be a must-have trend.
She said she took "a metre and a half" of bright purple parachute silk and draped it around herself, experimenting until she got the knot-waist dress that opened her runway just right.
Beckham takes the unusual step of personally narrating her show, and with each explanation of a boned bodice or bias cut, her credibility shoots up. She is now treated by the industry as a celebrated designer, not a celebrity.
The themes of her spring dresses -- and the collection was only dresses -- was a celebration of curves, she said, taking out some of the corsetry that she previously built silhouettes on, replacing that with oval panels on the bodice that she said would give the same flattering shape with more comfort.
Of course, Beckham herself is known as a petite creature with a dramatic look, but she also appeared softer, wearing her hair long and a cinched bell-shape dress topped by a shrunken cardigan, both black.
She kept her killer heels, though, a pair of sky-high, copper-coloured Brian Atwoods.