Model-of-the-moment Cara Delevingne has followed in the naked footsteps of Naomi Campbell and Victoria Beckham by posing nude for one of Marc Jacobs' 'Protect The Skin You're In' t-shirts to raise money for skin cancer research.
Cara Delevingne is the latest supermodel to join Marc Jacobs's crusade against skin cancer by posing starkers for one of the designer's now-legendary 'Skin Tees'.
Set to be a sure fire hit with the 'Delevingners', her troop of loyal followers, the green cotton tee sees Cara without designer duds and looking enviably lithe.
Jacobs and his long-time business partner Robert Duffy, who was diagnosed with melanoma several years ago, began the campaign in 2006 in an attempt to raise funds for the New York University Skin Cancer Institute. Enlisting the likes of Naomi Campbell, Winona Ryder, Rufus Wainwright, Julianne Moore, and Selma Blair - many of whom posed against the advice of their agents - Jacobs created the first lot of t-shirts and raised over $400,000.
The following year he persuaded Helena Christensen, Eva Mendes, Heidi Klum to pose for a new set of tees, and also reissued the originals. Since then, Victoria Beckham, Marisa Miller, Bar Refaeli, Dita Von Teese and Miranda Kerr are just a few of the famous faces - or should we say bodies - who have bared all for the cause and so far the tops have helped raise millions towards skin cancer research.
Cara's t-shirt is available at the Marc Jacobs Collection shop on Mayfair's Mount Street for a bargain price of £23 - but you'll have to be quick, we can hear the stampede of Delevingners building…