Cannon can: Lisa Cannon rocks Oasis
Photography by Peter Evers Styling and fashion edited by Constance Harris
When I first met Lisa Cannon, Xpose's gal-about-town, I never dreamed that she would turn into a Seventies diva and Shaft-esque vixen after we had talked about doing a shoot with her wearing clothes from the Oasis spring/summer collections. Nor would I have expected Oasis's collection to deliver the knock-down drama on our pages today.
It seems both were full of surprises. But Oasis's managing director Liz Evans says the Oasis customer profile has changed a lot.
"We have done extensive customer research, and we have learned a lot about who our customer is," she told me. "It has made us much sharper about our look and what we are offering. We are very clearly now designing and editing with our customer in mind.
"Our girl loves to follow the trends, but she doesn't want to look like she stepped off the catwalk, or be slavish about her look. She does her research on the internet, and from magazines. She knows what she likes, and she knows where she can get it. She works hard, but she is very feminine."
Lisa Cannon, too, is a young woman who has always worked hard, yet you could put a sack on her and she would still look pure girl. She trained in ballet for many years, before going to Trinity where she did a degree in drama.
She soon went into the film business, then television production, where she was eventually head-hunted by TV3 for Xpose, and she's still part of the team. She has big dreams -- and I have no doubts that she will realise them.
"I have always worked hard for what I wanted. Maybe too hard. But I love what I do. I absolutely adore it," Lisa told me on the day of our shoot.
Much to my surprise, Lisa was very nervous. "Doing a serious fashion shoot, being the focus of the camera rather than being the one to point the camera at someone else, I have to say, it terrified me." Well, she was a natural, and a delight to work with.
And it was great to see that a high-street collection such as Oasis could be so versatile and flattering. Lisa wore looks for our shoot she never would have dreamed of -- from elegant, single-shoulder jersey dresses to vampy playsuits, sexy shirts and tunics, skin-tight jeans, and dreamy evening gowns. Most of the pieces cost between €50 and €100, and they looked five times their price once put on. The cut was excellent -- especially the Bianca Jagger-esque white suit.
Spring/summer 2011 features inspiration from several decades: the Fifties, Sixties, Seventies and Eighties are all in there.
All clothes from Oasis spring/summer 2011 collections available nationwide or see www.oasis-stores.com
Photography by Peter Evers, see www.peterevers.com or tel: (086) 858-1921
Assisted by Keith Byrne
Styling by Constance Harris
Make-up by Sinead Murphy for Face Masters Academy, tel: (087) 127-1865,
Hair by Michael Doyle for Peter Mark, St Stephen’s Green Shopping Centre, D2, tel: (01) 478-0362
Model: Lisa Cannon, Xpose, TV3
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