Brides at every budget
With high-street stores like Debenhams, Topshop, Whistles and Ted Baker all looking for a slice of the lucrative bridal market, today's brides are spoilt for choice when it comes to choosing The One.
Whether you're after a fairytale with a voluminous train, an ethereal aesthetic, or want to turn heads in an edgy jumpsuit, our fashion editor has got you covered, whatever your price point.
Jenny Packham: designer notes
So what do wedding dress designers and red carpet experts wear on their big day? In the case of celebrated bridal designer Jenny Packham, it wasn't long and it wasn't white. Jenny chose a grey, mid-length lace dress when she married her partner, Mathew Anderson, at London's Mandarin Oriental a few days before Christmas in 2015.
When we met in London, Jenny told me: "Designing my own wedding dress was difficult but I always knew I wouldn't go for a traditional white gown. I found an Austrian lace and fell in love with it. The most beautiful guipure dove grey lace; I embellished it with tiny Swarovski crystals and a delicate birdcage veil. I loved it and I can't stop wearing it."
From her years of designing wedding dresses, Jenny's advice to brides is simple: "I think it is such a personal choice but my advice would be to take your time to find your dress.
"There is an amazing choice of dresses with an array of styles and silhouettes so do try on lots of different gowns, until you find the one. Most importantly, you should feel comfortable and glamorous."