Saturday 24 March 2018

Anna Wintour on her power rating and intimidating reputation

Anna Wintour. Photo: Getty Image
Anna Wintour. Photo: Getty Image
PARIS, FRANCE - MARCH 07: Anna Wintour attends a cocktail and dinner hosted in honor of designer Michael Kors during Paris Fashion Week Fall/Winter 2012 at the Embassy Of The United States on March 7, 2011 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)

Belinda White

As US Vogue editor-in-chief Anna Wintour is named 69th most powerful woman in the world by Forbes, she explains what power means to her.

As Forbes magazine unveil their latest powerful women list, they grabbed a chat with number 69, AKA Anna Wintour, editor-in-chief of US Vogue, to talk about the power she wields in the fashion industry and beyond.

"I don't think of myself as a powerful person, you know, what does it mean? It means you get a better seat at a restaurant or tickets to a screening or whatever it may be" she expressed rather modestly, "but it is a wonderful opportunity to be able to help others and for that I'm extremely grateful".

Photos: Anna Wintour style file

Anyone who's seen The September Issue would beg to differ. Anna is seen variously power broking designer collaborations for Gap, and reassuring the head of a major department store that she will tell designers they need to deliver their stock faster and speak to Miuccia Prada about making her collection in a lighter weight fabric.

As the whole of Vogue-dom prepares to stage another Fashion's Night Out (Wintour's brainchild), which last year ballooned to over 1000 stores in New York alone and this year hits 18 countries, it's clear that her influence goes beyond making a pretty magazine of pretty girls.

But has her success and determination gained her a reputation for being incredibly intimidating?

"I assure you all the people that work with me on a day-to-day basis don't think that. That's just something that's been fabricated by the media. And as you well know once something is out there, particularly in today's world, it just gets exaggerated. I keep my head down and do the job to the best of my ability."

As Forbes point out: 'The women on this list were chosen not just for being on top but for being smack in the middle of Richter-registering events-and more. Their power derives from money and might, yes, but also (thanks to old, new and social media) reach and influence.'

So who else in the world of fashion can boast the same glowing reference?

Angela Ahrendts, CEO of Burberry is above Anna Wintour at number, as is supermodel businesswoman and environmentalist, Gisele Bundchen at number 60.

Trailing Wintour are two iconic female fashion designers: Miuccia Prada at number 79, and Diane von Furstenberg at 91.

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