Wednesday 22 November 2017

Alexa Chung wins Superga contract

Style icon Alexa Chung. Photo: Getty Images
LONDON, ENGLAND - FEBRUARY 14: (UK TABLOID NEWSPAPERS OUT) Alexa Chung arrives at the ELLE Style Awards 2011 held at The Grand Connaught Rooms on February 14, 2011 in London, England. (Photo by Dave Hogan/Getty Images)
LONDON, UNITED KINGDOM - OCTOBER 18: Alexa Chung and Pixie Geldof seen at Dolce & Gabbana on Old Bond St on October 18, 2011 in London, England. (Photo by Neil Mockford/FilmMagic)
Christopher Kane with the New Establishment award and Alexa Chung. Photo: PA

Alexa Chung has been unveiled as the creative director and face of Superga's latest campaign.

The star not only modelled for the Italian sneaker brand’s Spring/Summer 12 collection, she was also given free rein to style herself.

Alexa’s outfits in the images are all her own choices.

The beauty was shot by esteemed photographer Guy Aroch in Miami.

Alexa was announced as the face of Italian sneaker brand Superga early last year, in a campaign to mark their 100th anniversary.

GLindverst owns the rights for Superga in the UK and the company’s chief executive officer Simon Bamber gushed about the star’s appointment shortly after it was announced.

“We are really excited to have Alexa be part of our story, especially for the centennial year anniversary. She is one of the most influential style icons of our time and a huge Superga fan. I think her effortless style and personality suits our own collection and brand so well," he said.

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