Alexa Chung is the face of Lacoste
TV presenter and fashion darling Alexa Chung named as new face of Lacoste fragrance.
Alexa Chung’s inexorable rise to world domination continues apace. The funky-geeky British style icon, with the doe-eyes and Bambi-legs, has just been signed as the face of the new Lacoste fragrance, which will be launched in January, 2011.
The 25-year-old New York-based TV presenter and model is the first female celebrity to be signed as a Lacose fragrance ‘face’.
A spokesman described her cool personality, innate sense of style and laid-back, streetwise confidence as being a perfect fit with the Lacoste brand.
A darling of the fashion community, Alexa is celebrated on both sides of the Atlantic for her quirky individualism and fearless style spirit.
She recently won the Editor’s Choice category at the UK Elle Style Awards, and was Number One on the Best-Dressed List for 2009 of British Vogue, for whom she is a contributing editor.
Alexa recently fronted her second successful series for MTV, “It’s On With Alexa Chung’, and is currently to be seen on the UK’s E4 Channel, as the presenter of ‘Frock Me’, together with the young British designer, Henry Holland.