Alexa Chung becomes new face of French fashion label Maje
Alexa Chung has been tapped as the newest face of French brand Maje.
The British beauty is collaborating with the Parisian label on its upcoming fall advertising campaign. Alexa appears in a range of stunning black-and-white promotional images, shot by esteemed photographer Glen Luchford.
According to WWD, the pictures were taken in the early morning at the Porte des Lilas subway station in the French capital. The sultry shots are "meant to evoke a Sixties film heroine".
Maje are thrilled to welcome Alexa on board.
“Elegant yet edgy, her attitude reflects a personality that is both glamorous and rock ’n’ roll,” the brand explained, according to WWD.
The ads will appear in a range of major magazine in September.
Alexa is no stranger to fronting fashion campaigns. She has been the face of Superga, Pepe Jeans and Vero Moda in the past.
The brunette star was unveiled as the creative director and face of Superga's latest campaign earlier this year. Alexa not only modelled for the Italian sneaker brand’s Spring/Summer 12 collection, she was also given free rein to style herself.