Alexa Chung appointed BFC Young Style Ambassador
She's won the Style Icon category at the British Fashion Awards twice, so who better to sign up as an ambassador for young style than Alexa Chung?
The British Fashion Council today announced that Chung will join a line up which also includes Laura Bailey (Cultural Ambassador) and Poppy Delevingne (Young Ambassador) as an official mascot for emerging British talent.
"We're delighted to announce this role for Alexa," comments Caroline Rush, CEO of the British Fashion Council .
"She is hugely influential in both the fashion industry and to the wider public."
Through her new role, Alexa will support the British Fashion Council in promoting British fashion design talent globally and attend key events as part of the BFC's annual calendar including London Fashion Week, the British Fashion Awards, LONDON show ROOMS and events for Fashion 2012, the BFC's cultural platform of fashion events during the Olympic year.
"I always name London first when asked which city in the world has the best style, " Alexa said in a statement.
"There's something so inherently rebellious about how people naturally style themselves. Brits aren't afraid to experiment or take risks with how they look, perhaps that's why London has always been home to the most dynamic and daring designers in the world. I adore fashion and am proud that it's now officially my job to champion those London designers both new and established that inspire me so much."