Alessandra Ambrosio is creating a fashion line with Planet Blue.
The Brazilian beauty confirmed she was launching a lifestyle brand last year. She has now
teamed up with Californian boutique Planet Blue to launch a range that will hit stores on March 17.
“I cannot think of a better place to launch the apparel for my brand, I have been a fan of Planet Blue since I moved to California, and the brand’s authentic bohemian beach vibe is the perfect backdrop for my very first collection," Alessandra said in a statement.
The initial clothes drop, titled ále by Alessandra, will be expanded to include accessories, footwear, eyewear, swimwear, handbags and fragrances, reports fashionista.com.
Alessandra is also not letting her modelling talents going to waste, starring in the accompanying campaign.
Shot in Southern California, the shots have a laidback bohemian feel to them.
Gazing into the camera, 32-year-old Alessandra looks California cool wearing a wide brimmed floppy hat and beaded turquoise necklace.
In another photo she hits the festival trend on the head, wearing a flowing poncho with frayed edges and beaded jewellery.
Her make-up is kept minimal, echoing the relaxed feel of the campaign and letting her natural beauty shine through.
The Victoria's Secret Angel is not the first model to turn fashion designer, but has insisted this is something she feels strongly about.
"This is not a hobby for me. I’ve been a fashion model for 15-years and designing is just an extension of my career…I know what I like and what I want to see," she previously revealed.
"I want to be satisfied just as much as the customer. I’m creating a brand that’s everything that I am passionate about and have experience in, from growing up in Brazil, travelling around the world and moving here five years ago.”