10 ways to look modern... (why it's not about what's hot this season)
Deirdre Reynolds talks to top fashion and beauty experts about the trends that will never go out of fashion
Is constantly trying to look fashionable driving you round the trend? As the nation continues to cut its cloth to measure, three out of four people still splash €100 a month on keeping up with the latest trends, a new survey has found.
And almost 20pc splurge three times that much - or €3,600 a year - to stay in style, according to gift card group One4all.
Wide-brim hats, patchwork prints and knee-high boots were just some of the AW15 trends that dominated the catwalk at the recent New York Fashion Week.
But you don't need the bank balance of front-row regular Anna Wintour to remain in Vogue this season or next.
Ireland's top fashion and beauty experts reveal the 10 trends that will never go out of fashion.
1 THE PERFECT JEANS
"Seasons may come and go, but good-fitting jeans - which can form the basis of countless daytime and evening looks - will always be a wardrobe staple. High or mid-waisted, straight-leg styles are the most universally flattering. Meanwhile, stay away from this season's faded denims that can make you look bigger. Finding the perfect pair of jeans can be a daunting task. My biggest tip is to try before you buy - and remember that the most expensive pair is not always the best."
Naomi Clarke, fashion blogger and personal shopper
2 THE STYLE MANTRA
"When it comes to style, my motto is 'Keep it simple'. It's lovely to give a nod to the latest trends, but it's more important to dress for your body shape and lifestyle. Nowadays, everything is so trend-driven that I much prefer the pared-back look. Instead of constantly splashing out on disposable trends, invest in a few key pieces that you will have in your wardrobe forever. Having said that, I absolutely encourage mixing high street with designer. As a rule of thumb, choose colours from a neutral colour palette and avoid gaudy accessories. I always advise my clients to look in a full-length mirror before leaving the house - if in doubt, leave it out!"
Marietta Doran, fashion stylist and personal shopper
3 THE DO THAT'S NEVER A DON'T
"Well-shaped, healthy hair outshines any passing trend - and the best way to achieve this is a good cut. After that, play around with brushes, rollers and styling products to help achieve more seasonal looks. For on-trend beach waves, for instance, start by spritzing the hair with a texturising spray. Then, using a medium-width brush, take inch-thick strands and, starting about two inches from the bottom, bend the hair around the brush and blow dry. Finally, simply shake the curls out with your fingers and fix with hairspray."
Katie Culleton, artistic director at Dylan Bradshaw Hair Salon
4 THE 'IT BAG' FOR LIFE
"Every season, women are faced with a myriad of new handbags from the ubiquitous tote to the ever-shrinking mini bag. Although these are great for adding to your seasonal wardrobe, every woman needs a timeless bag that will take her from day to night and season to season. Practical but pretty, a structured medium-sized bag with a detachable shoulder strap is the ideal choice. Something like Modalu's 'Pippa' bag (€239), for example, can be worn in the hand, crook of the elbow or slung across the body. Black is an obvious choice, but something from the neutral spectrum is more interesting and just as versatile."
Siobhan Flynn, accessories buyer at Clerys
5 THE WHITE STUFF
"Colour is a fail-safe way of updating your wardrobe for any season. The key is to wear 'of the moment' colours in shapes and styles that suit you. Worn head-to-toe or clashing, bright fuchsia, sunshine yellow and azure blue are among the hottest hues in ladieswear for SS15. For something with a bit more fashion longevity though, this season's white is the way to go. Always a key neutral, style it up with summer brights or keep it classic in monochrome."
Lisa Stanley, ladieswear buyer at Arnotts
6 THE RED LIP
"While it's fun to experiment with different make-up trends and colours, you can't go wrong with a classic red lip. If you look back on photos of the old Hollywood stars, their make-up still doesn't look dated. Contouring the face is wonderful when done correctly, but these days, lots of women are overdoing it. Set against a fresh base, a red lipstick such as Make Up For Ever Rouge Artist Intense in Rebellious Red (€20.50), on the other hand, stands out for all the right reasons. Use a black eyeliner to define the eyes to complete the look."
Annie Gribbin, creative director at Make Up For Ever Ireland
7 THE CLASSIC COAT
"As trends change from season to season, real fashionistas purchase key items to stay en vogue. Alternatively, you can invest in staple pieces to see you through each season equally stylishly, and just add seasonal accessories to update your overall look on a budget. For outerwear that never goes out of fashion, I'd recommend a beige trench coat. Just make sure it's quite fitted and three-quarter length. Update it by wearing a box-shaped shoulder bag, skinny jeans and brogues. Expect to pay from €80 upwards for a good trench coat."
Sonja Mohlich, fashion stylist
8 THE LITTLE BLACK DRESS
"When it comes to timeless trends, you can't beat the LBD. Young or old, trendy or conservative, a dress that takes you from day to evening instantly is a must-have for every woman. My personal favourite is my black bodycon dress with a flattering boat neck and three-quarter length sleeves. It's the perfect piece which can be worn with tights and a blazer at work and then dressed up with killer heels and some bling at night. Meanwhile, this year's asymmetric hemlines are best avoided if you don't want your wardrobe to look dated in a few seasons time."
Jennifer Rothwell, fashion designer
9 THE HEEL DEAL
"When thinking about footwear, an ankle boot is a really versatile choice which transcends the seasons. Flat or heeled, the popular style looks just as good with jeans as it does with a dress, or with tights in the colder months and bare legs in summer. From Valentino to Balenciaga, Carvela to Nine West, there are so many styles to choose from this season. Black is best to beat changing seasons and trends. Look for a classic mid-height, stack heel that won't date."
Stacey O'Donnell, Brown Thomas personal shopper, womenswear (www.brown thomas.com)
10 THE MAN EDIT
"My five timeless wardrobe essentials for stylish guys are: a white fitted shirt, dark blue jeans, white T-shirt, navy blazer and tan leather shoes. Although a white shirt is a definite essential, don't pay too much as they usually discolour after a few washes. When you find a plain white T-shirt you like, however, pick up a few in both long and short-sleeved. Just because jeans come in your size, it doesn't mean they will fit, so always try before you buy. Footwear is a matter of preference, but I always go for a round-toe tan leather shoe with a lace. Lastly, a good navy blazer will go with shirts, T-shirts and V-neck jumpers - I got mine in H&M."
Shane Burke, fashion stylist and personal shopper (www.shaneburke.ie)