Her flagship London boutique opens tomorrow. Gillian Fitzpatrick on what you should wear when you visit, how much you'll be tempted to spend and the A-listers you might meet there.
When pop star Victoria Adams wed David Beckham in Luttrellstown Castle in Dublin's Castleknock in the summer of 1999, many observers would have assumed that this could be the very pinnacle of a career in the limelight. Indeed, simply by marrying the handsome star of English football, the Spice Girl (and the one who couldn't really sing at that) had surpassed expectations.
Back then, there was the assumption that Victoria was very pretty and very nice but also a little dim. Certainly, if she had faded into a life of launches, lunches and shopping, no one would have been very surprised.
Tomorrow, however, Ms Beckham opens her inaugural flagship store in one of London's most exclusive areas. In the decade-and-a-half since her wedding day, she has triumphed by carving a niche in that most unforgiving of industries: fashion. Where countless celebrities have failed dismally, she has built an empire worth tens of millions in just six years.
Considering her designs have previously only been available online and in department stores such as Brown Thomas, tomorrow undoubtedly will be the biggest day in the 40-year-old's fashion career.
With queues expected to trump even those created by the launch of Kate Moss's line at the Oxford Street outlet of Topshop, we round up the essential, need-to-know facts behind Victoria Beckham's flagship boutique.
Unsurprisingly, only the best will do. After being spotted viewing several high-end properties, Victoria eventually settled on number 36, Dover Street, in swanky Mayfair. Nearby family homes on Charles Street are currently listed at close to €20m; one-bed apartments go for €1.5m.
Away from the residential market, she's in good company too: McQ, Jimmy Choo, Christian Louboutin and Acne are all in the neighbourhood.
What to wear:
The shop-floor will be filled with frighteningly fashionable folk so make sure you look the part. As Victoria is known for her love of darker tones, you can't go wrong in head-to-toe black.
Surprisingly, the queen of the stiletto included flat loafers in her latest collection (this is the first time she's designed footwear) which she showcased to acclaim in New York earlier this month. We say be brave and - gasp - leave your heels at home.
What to bring:
Deep pockets. Victoria has long championed luxurious fabrics and intrinsic detailing, as well as a high-quality finish. But whatever way you look at it, her clothes aren't cheap. She has promised further expansion with (relatively) more affordable denim and accessories lines. which launched in 2011.
Most of her dresses, however, will sadly leave you with little change out of, gulp, €2,000. We reckon that a good chunk of initial footfall will come from those eager to have a nose around - do the same and sport your best "just browsing, thanks" face.
The ever-looming presence of multiple tall, slinky types come as standard in similar Mayfair boutiques, but the mother-of-four said earlier this week that her family will be hands-on too.
Victoria told Grazia: "I love retail - I'll be taking appointments with people... maybe go behind the till. Who knows, maybe David will be on the door and Brooklyn will be a Saturday boy?"
Often spotted wearing a hi-vis jacket and a hard hat, VB has posted several pictures to her Instagram account during the nine-month long revamp of the building's interior. And although we don't know yet what the final finish will entail, what we do know that the store sprawls an impressive 650sq metres over three floors.
The overall look has been created by celebrated architect Farshid Moussavi.
Her credits include the Museum of Contemporary Art in Cleveland, though she's no stranger to retail either - she has also worked with the UK department chain John Lewis.
The plans for the building included drilling a hole through the middle of the building to link the three floors and create space. And we expect it to be accessorised with lots of expensive sofas, white marble and glass.
Who you'll spot:
Since launching with a low-key presentation of just 10 dresses in 2008, the list of celebrities who can't get enough of the VB brand continues to grow.
These fans include Oprah Winfrey, Elle McPherson, Miranda Kerr and Jennifer Lopez.
It's easy to envision the likes of Elton John, Stella McCartney and Sienna Miller regularly popping around to Dover Street to say hi. And surely, it's only a matter of time before Duchess Kate strolls over from Kensington Palace?