'You could argue it was a witch hunt' - Lisa Jordan on the Irish blogger backlash
Earlier this year, there was a dark cloud hanging over the Irish blogging community: a number of accounts had been set up "calling out" influencers and personalities and what ensued was a very dramatic few weeks on social media.
It was over as quickly as it arrived and within a month, it was business as usual for everyone, but for Cork based Lisa Jordan, a former makeup artist who now makes a lucrative living full-time from her online life, the whole debacle left a sour taste in her mouth.
"It frustrates me because there are a lot of us out there that are genuine and so true to ourselves. I live with the ethos of empathy, kindness, transparency and honesty on my blog. It's the only way you'll be successful in anything as people know well if someone is not genuine, but when controversy arrives it does not affect everyone whether they are mentioned or not," she told RSVP magazine.
"I wasn't specifically mentioned but it did affect me because some of the girls are my friends and I didn't like the comments written about them. I don't think anyone has been weeded out, everyone is still driving on. I think it was an eye opener for some of the audiences, they are probably more aware and alert about certain people.
"But a lot for stuff was taken out of context and dragged up for the past. When you start out blogging, you don't think that you are going to be big, or that in 10 years time this might come back and bite you," she added.
Jordan was working part-time as a makeup artist in MAC for the last number of years to supplement her blogging income, but as her profile began to grow, and she welcomed daughter Pearl in October 2016, she is now focused full-time on being her own boss.
She's clearly trying to do things her own way, revealing that she has requested to be removed from sample lists from brands, and she says she pays tax on items considered benefit in kind.
And she's upfront when it comes to her appearance, admitting she is naturally slim ("there's no hidden agenda or secret workouts - this is me") and she intends to avoid cosmetic surgery.
"You're damned if you do and damned if you don't because if you don't say you have it, you're in trouble as you have the before and after pictures. I personally wouldn't touch my fact and I wouldn't do Botox."