Who are Tati Westbrook and James Charles and why have they fallen out?
Twitter is engrossed in the ongoing drama between the US beauty influencers
When it comes to their personal and professional lives, influencers tend to live them both out online and, when things go pear shaped, the drama plays out in minute, and excruciating detail, often in real time.
International Twitter is currently enthralled by the details of a falling out between two US beauty bloggers, Tati Westbrook and James Charles.
Even those who had never heard about them before this week are tweeting about their interest in developments in the ongoing drama.
The feud is currently playing out across social media in the wake of a 38 minute long YouTube video from Westbrook in which she takes aim at Charles for endorsing a vitamin company which is a rival to her her own brand, Halo Beauty.
The main thrust of her rant is her assertion that Charles has no respect for other people in the industry. However, she makes a series of other detailed claims about his alleged behaviour and Charles is reportedly haemhorraging followers in the wake of the video.
“Fame, power, and a fat bank account will change almost anyone,” she says in the video.
“And if you don’t have people that will tell you to your face that you’re doing the wrong things, you will change. I tried to be that person for you James, I really tried. I don’t think there’s any getting through to you, and I don’t want to be friends with you. I don’t want to be associated with you.”
Tati Westbrook has been a YouTuber for nine years, starting with her own channel in 2010 and she now has 6.7 million subscribers and her own brand, Halo Beauty, which she launched a year ago.
Tati (37) has been a huge supporter of James Charles (19) and helped him to build a career, working with him regularly and helping to build his profile. He has referred to her as his mentor, and he has ultimately gained a follower count of 16 million subscribers on YouTube.
Charles has since posted an apology to Westbrook.
“I hate knowing that I disappointed not only (my fans), but two people that have been role models for me doing this,” he said of Westbrook and her husband.
“What sucks the most is that I know there’s nothing I can say or do to ever earn that friendship or trust back but I don’t blame them for it.
“A lot of the time when I’ve had to address things in the past, I’ve acted out of impulse and I’ve gone off and tried to pull receipts or facts or screenshots and play the victim and I’m not doing that today, I’m not. That is all I have to say, I’m sorry.”
Tati has not yet responded to his apology.