Verdict in on Judges' Houses as Strictly hammers X Factor in ratings
The X Factor's Judges' Houses went live for the first time in the show's 11-year history, but it proved a ratings turn-off for viewers.
On Saturday, Strictly Come Dancing was the victor by three million viewers, and on Sunday, the BBC One series beat X Factor again when the two talent shows clashed.
On Sunday, 8.7 million watched the results show for the ballroom extravaganza as celebrity chef Ainsley Harriott became the fourth celebrity to be voted out.
Over on ITV, an average of 6.5 million (including those watching on ITV +1) watched the climax of X Factor's Judges' Houses, which achieved a share of 27%.
The singing show broadcast a mixture of pre-recorded and live segments and the figure for fans who viewed just on ITV was 6.12 million.
Viewers watched as judges Rita Ora and Nick Grimshaw selected their finalists for the live shows. The 24-year-old pop star chose Louisa Johnson, Lauren Murray and Kiera Weathers.
Meanwhile, BBC Radio 1 DJ Grimshaw selected Che Chesterman, flamboyant Australian Seann Miley Moore and controversial contestant Mason Noise, who had previously been axed from the show.
On Saturday, the BBC ballroom show opened up a three million gap with an average audience of 9.32 million with a 42.5 per cent share of the total TV audience.
An average of 6.35 million viewers watched on ITV as 4th Impact, Alien Uncovered, Reggie n Bollie were selected from Cheryl's Groups category and Bupsi, Anton Stephans and Max Stone made it through from Simon Cowell's Overs.
However, once those timeshifting on ITV+1 were factored in, the X Factor climbed to 6.7 million viewers.
Back in August, X Factor supremo Cowell had laughed off any talk of a ratings rivalry with Strictly, joking about the lack of a star-studded line-up.
"This show does feel better, the talent's great, they're interesting, so if it's us versus Peter Andre, I'm going to put my money on us."
The loss to Strictly once again in the ratings will not be eased by Countryfile out-rating Sunday's edition of X Factor; the BBC One magazine show drew seven million, its best performance since March.
In addition, live Judges' Houses scuppered the previously upward trend of X Factor's Sunday ratings.
On August 30, the ITV singing show's first Sunday broadcast aired to an average of only 5.94m viewers (not including fans watching via timeshift on ITV +1).
In an attempt to avoid the two series clashing, ITV published episode times for X Factor right up until the final in December.
However, the two shows are set to coincide over the coming weeks.