Roz Purcell has shown exactly why she's Ireland's top model.
The former Miss Universe Ireland (24) bravely posed entirely makeup free at a photocall yesterday, aptly highlighting the importance of loving the skin you're in.
We're used to seeing Purcell looking picture perfect at all times, dolled to the nines in high heels, modelling a variety of ensembles. But she ditched the heels and warpaint yesterday as she modelled alongside Vivienne Connolly, for Therapie Clinic's #LoveIrishSkin campaign, wearing a tiny white summer dress on the beach.
According to survey results by the skincare company, 65% of Irish women have a love/hate relationship with their skin, while one in 10 said they can't live without makeup, sunbeds and/or fake tan.
More than half of women will wait at least two weeks before letting a new partner see them makeup free, while 25% will wait for two months before showing their natural looks.
One in five have concerns over red veins and brown spots and one in ten focus on acne scarring.
Roz, who previously said that her "fuzzy hair and freckles" made her self conscious when she was younger, could empathise with 34% of Irish women, who received comments about their appearance growing up.
One in ten still covers up their freckles.
“Earlier in my career, I used to care so much what people thought of my appearance and was occasionally guilty of masking my natural skin," Roz said.
"However the older and wiser I get, the more I realise I would rather be true to myself and my own appearance, than be someone I’m not. Now, when the camera stops rolling, I embrace my natural beauty.”