Thursday 23 November 2017

Princess Charlotte's €12 yellow jumper sells out in minutes after birthday photo's release

Photo released by the Duke and Duchess of Cambridge of Princess Charlotte taken by her mother at Anmer Hall in Norfolk in April. The Duke and Duchess of Cambridge will celebrate their daughter's second birthday on Tuesday May 2. PRESS ASSOCIATION Photo. Issue date: Photo credit: The Duchess of Cambridge/PA Wire
Photo released by the Duke and Duchess of Cambridge of Princess Charlotte taken by her mother at Anmer Hall in Norfolk in April. The Duke and Duchess of Cambridge will celebrate their daughter's second birthday on Tuesday May 2. PRESS ASSOCIATION Photo. Issue date: Photo credit: The Duchess of Cambridge/PA Wire
Independent.ie Newsdesk

When Princess Charlotte emerged from London's St Mary's Hospital in her mother's arms wrapped in a delicate wool shawl, family business GH Hurt and Son experienced an unprecedented surge in sales as new parents rushed to emulate the newest addition to the royal family.

It seems two years on the Princess isn't any less of a style icon.

Kate Middleton and Prince William present Princess Charlotte to the world on the steps of the Lindo Wing at St Mary's hospital in London
Kate Middleton and Prince William present Princess Charlotte to the world on the steps of the Lindo Wing at St Mary's hospital in London

Just hours after Kensington Palace released a photograph celebrate the royal toddler's second birthday, visits to the website of UK department store John Lewis spiked, as parents desperately tried to add the embroidered yellow cardigan to their shopping basket.

The £10 (€12) jumper sold out in a few short hours after Charlotte's photo was released by Kensington Palace, ahead of her birthday celebrations on Tuesday.

In the image released this morning, the Princess is the image of her dear old dad the Duke of Cambridge, smiling at her mum Kate Middleton through the lens at Anmer Hall.

In a statement Kensington Palace said: "The Duke and Duchess are very pleased to share this photograph as they celebrate Princess Charlotte's second birthday.

Prince William, Duke of Cambridge, Prince George of Cambridge, Catherine, Duchess of Cambridge and Princess Charlotte leave from Victoria Harbour to board a sea-plane on the final day of their Royal Tour of Canada
Prince William, Duke of Cambridge, Prince George of Cambridge, Catherine, Duchess of Cambridge and Princess Charlotte leave from Victoria Harbour to board a sea-plane on the final day of their Royal Tour of Canada

"Their Royal Highnesses would like to thank everyone for all of the lovely messages they have received, and hope that everyone enjoys this photograph of Princess Charlotte as much as they do."

The Princess has been protected from the public in recent months, and the last image of the toddler was released on Christmas Day, when she attended a church service close to the home of her grandparents Carole and Michael Middleton. Prior to that, the Princess was photographed during a trip to Canada with her parents.

Britain's Catherine, Duchess of Cambridge, speaks to Princess Charlotte (R) as they arrive at a children's party at Government House in Victoria, British Columbia, Canada, September 29, 2016. REUTERS/Chris Wattie
Britain's Catherine, Duchess of Cambridge, speaks to Princess Charlotte (R) as they arrive at a children's party at Government House in Victoria, British Columbia, Canada, September 29, 2016. REUTERS/Chris Wattie

The family is getting set to spend more time at Kensington Palace, as Prince George prepares to begin nursery school in the autumn.

(L-R) Camilla, Duchess of Cornwall, Prince Charles of Wales, Catherine, Duchess of Cambridge, Princess Charlotte of Cambridge, Prince George Of Cambridge and Prince William, Duke of Cambridge watch a fly past during the Trooping the Colour, this year marking the Queen's 90th birthday at The Mall on June 11, 2016 in London, England. The ceremony is Queen Elizabeth II's annual birthday parade and dates back to the time of Charles II in the 17th Century when the Colours of a regiment were used as a rallying point in battle. (Photo by Ben A. Pruchnie/Getty Images)
(L-R) Camilla, Duchess of Cornwall, Prince Charles of Wales, Catherine, Duchess of Cambridge, Princess Charlotte of Cambridge, Prince George Of Cambridge and Prince William, Duke of Cambridge watch a fly past during the Trooping the Colour, this year marking the Queen's 90th birthday at The Mall on June 11, 2016 in London, England. The ceremony is Queen Elizabeth II's annual birthday parade and dates back to the time of Charles II in the 17th Century when the Colours of a regiment were used as a rallying point in battle. (Photo by Ben A. Pruchnie/Getty Images)
A similar pink knit dress is on sale on the John Lewis website for £10 (€12)
A similar pink knit dress is on sale on the John Lewis website for £10 (€12)

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