Wednesday 24 January 2018

Poldark pulls in visitors to Cornwall

Stock photo
Stock photo
Port Issac is the setting for Doc Martin

Poldark inspired more than a quarter of visits to Cornwall this summer, a survey has revealed.

Research found 26% of tourists came to the county after being lured by the hit BBC series starring Aidan Turner.

Learning about Cornwall's heritage and culture drew in 17% of the Poldark viewers, Visit Cornwall discovered.

Poldark was not the only attraction for visitors, with 12% travelling to Cornwall after watching Doc Martin.

A further 72% of viewers said they had chosen to discover the real Port Isaac behind the fictional Portwenn, where Doc Martin is set.

Both Poldark and Doc Martin fans voted the landscape and scenery shown on screen as the biggest attraction, followed by visiting locations and landmarks.

Malcolm Bell, chief executive of Visit Cornwall, explained: "These results illustrate how the power of screen can drive viewer desire to experience the fact behind the fiction.

"At Visit Cornwall we¹re seeing the effect in real-time with visitors to our website,, spiralling during and after an episode of Poldark.

"People are now watching shows with mobiles or tablets in their hands and acting on what they see on screen.

"Luckily for us they like what they see and it is having multiple positive impacts on Cornwall."

TV and film research is a new section of the annual Cornwall Visitor Survey, which involves face-to-face questioning of visitors at more than 10 locations in spring, summer, autumn and winter.

Poldark cast and crew are currently on location filming the second series in Cornwall, with sightings on Porthcurno beach and in Charlestown.

Following a two-year gap, Doc Martin is back on screens, with eight episodes running from September until the end of October.

"We were absolutely delighted to return to Port Isaac and North Cornwall this year to complete our seventh series of Doc Martin", said Philippa Braithwaite, producer of Doc Martin.

"We had no idea that 11 years after starting series one we would still be filming here, let alone that we would have the mass international fan base that we have today.

"We really noticed the volume of overseas visitors while filming earlier this year."

Press Association

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