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Thursday 22 March 2018

Mary Berry's The Great Holiday Baking Show faces axe in US

Mary Berry's The Great Holiday Baking Show is facing the axe.
Mary Berry's The Great Holiday Baking Show is facing the axe.

Mary Berry's The Great Holiday Baking Show, a US version of The Great British Bake Off, is facing the axe.

The four-part baking programme has lost one million viewers since its debut on November 30.

The Great Holiday Baking Show is the second incarnation of BBC One's Bake Off to fail to capture an audience stateside.

Currently broadcast on the ABC network, it is hosted by Nia Vardalos of My Big Fat Greek Wedding fame and her husband Ian Gomez, lately seen in the Courteney Cox comedy Cougar Town.

A source told The Sun: "This show is sinking in front of our eyes, and that is not what ABC expected to happen. To lose one in six viewers in one week is a disaster.

"Had the audience stuck at the four million mark, that wouldn't have been so terrible. But the figures have just kept falling," the insider said.

"You can't say ABC really committed, with only four episodes made. Given these results, they aren't likely to go for a summer series.

"It's a shame, as everything Mary touches in the UK turns to gold."

The series premiered on November 30 with 4.3 million viewers, according to Nielsen data.

By the third episode, broadcast on December 14, the total audience had fallen to 3.3 million viewers.

Like the BBC version, the show sees some of America's best amateur bakers compete in themed challenges and eliminations to determine who will be crowned Holiday Baking Champion.

The Great British Bake Off, hosted by Sue Perkins and Mel Giedroyc, with Berry and baker Paul Hollywood judging, has become a phenomenon since its 2014 move from BBC Two to BBC One.

A record overnight average of more than 13 million viewers watched Nadiya Hussain's win in October.

However, the show's success in the UK refuses to cross the Atlantic.

Two years ago, judge Hollywood appeared in a Bake Off remake called The American Baking Competition.

Broadcast on the CBS network, it was cancelled due to poor ratings.

Press Association

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