Kylie Jenner has broken her silence on the craze her plump pout has inspired.
Dozens of teenagers around the world have been competing in the #KylieJennerChallenge, attempting to get their own version of her famously inflated lips by using household items, like jars or shots glasses, to try and nab the look.
Several have been left with facial bruising lasting for several days.
But the youngest Kardashian sibling has said she would never encourage anyone to alter their appearance, but rather experiment with their personal style.
"I'm not here to try & encourage people/young girls to look like me or to think this is the way they should look," she began.
"I want to encourage people/young girls like me to be YOURSELF & not be afraid to experiment w your look."