There's a reason Kris Jenner is the kween of the Kardashian clan.
News of 20-year-old Kylie Jenner's pregnancy broke on Friday night and the entire family, including the normally annoyingly-active cosmetics mogul, has been conspicuously tight-lipped on the topic. It was back to business for Kendall Jenner, who hit the Bottega Veneta runway on Saturday morning, before jetting from Milan with her mother immediately after.
Kim Kardashian has been pictured with her son Saint, Kanye West with their daughter North and Khloe is busy posting photos of her six pack on Instagram. Business as usual. But in a way only a master media manipulator like Kris Jenner can, she gave just enough of a breadcrumb on Kylie's baby news - without saying anything at all.
"It wouldn’t be the family if something didn't happen every single day," she told the Hollywood Reporter when asked about the news and refused to confirm or deny the reports, which have been confirmed by a number of different sources across a number of different American publications.
TMZ was first to break the story on Friday night, revealing that the famous pair had begun telling people in their inner circle after the three month mark. Those in the Kardashian/Jenner clan have known "for quite some time".
"They started telling friends a few weeks ago. The family has known for quite some time. She is really excited and so is Travis," a source told People. "Everyone is overjoyed for her. This is the happiest she’s ever been."
Scott, a rapper who began dating Kylie in April has reportedly been "so affectionate and protective" of his girlfriend since learning they're expecting, "He can’t wait to be a dad. Kylie was really surprised but is so happy. She wants to be a mom," the insider added.
In order to avoid detection of her changing shape, she was posting old pictures on her social media accounts and she has been pictured wearing baggy t-shirts in recent weeks. Last week, she pulled out of an interview with NBC's Today show to celebrate Keeping Up With The Kardashians' 10-year anniversary at the last minute - having already arrived on set.
"She was all set to do the interview with her sisters, and she arrived to the location, ready to go," a source told the New York Post's Page Six. "Then she bailed at the last minute because she thought the questions were going to be too tough."
However, Kylie didn't go without a mention during the chat, as Kendall brought up her successful Kylie Cosmetics business when they were talking about the criticism they receive.
"My little sister has an insane business and anyone who says they don't want their kid to be like that, and have an insane business at 19, and literally be so successful, is insane to me," Kendall said, while her mum Kris added, "And like Kylie, for example, she employs 500 or 600 people."
The anniversary specials airs on Sunday and the next season of KUWTK will premiere the following week - where you can guarantee we'll hear exactly what Kris wants us to.