Political statements, see through gowns, snipes of champagne, and Coachella comedowns.
The 17th annual Peter Mark VIP Style Awards kicked off tonight at the Marker Hotel.
Erin McGregor was one of the first to arrive in Synan O'Mahony ballerina dress.
“I’m trying to go for Black Swan but with a bit of an edge,” Erin said.
Dancing with the Stars contestant Alannah Beirne wore a sequinned Caitriona Hanley floor length dress.
"I'm just back from hanging out with Jamie Foxx and Amber Rose in Coahcella - so I'm getting backed into the swing of things," she said.
The foyer of the hotel was filled with sheer and see through ensembles as guests arrived at the champagne reception.
Model Aoife Walsh arrived in a completely transparent Don O’Neill dress.
“It is a bit daunting wearing something so risqué,” she said.
Dancing with the Star choreographer Karen Byrne also opted for a see through guna and arrived in a mesh CP London LBD.
Lottie, Morah, Babette, and Bonnie Ryan all arrived in matching white ensembles.
“We come for the people watching and the champagne,” Lottie said.
It wasn’t all froth and glasses of fizz, there were some political charged moments on the red carpet.
Designer Helen Steele arrived in one of her own custom made creations emblazoned with the phrase ‘Fashion Is Repealing’.
“I will be voting Yes because I have two daughters,” she said proudly.
The dress will be up for auction on May 10th and all proceeds from the sales will go towards the Together For Yes Campaign.
Former host Darren Kennedy was enjoying his first night off in three years.
“I’m out of office for the night,” he said. “I’ve already had a cheeky G&T.”
News anchor Caitriona Perry wore a Don O’Neill dress that the designer lent her when she was in Washington for Patrick’s Day. “I am really excited to be nominated,” she said. “It’s been an amazing six months being back in the newsroom.”
Dancing with the Stars Julien Benson had taken his style inspiration from a peacock.
“That’s why there are all the feathers on the shoulder,” he said. “It’s a couture piece by Irish designer Claire Garvey.”
Pregnant Aoibhin Garrihy arrived with her sisters Doireann and Ailbhe in a dress made by Beauty and the Bump. All were keen to take a whirl on the 360 degree selfie stage.
Ireland’s Got Talent presenter Lucy Kennedy rocked a red number with a Bucks Fizz twist as the skirt was detachable. She was accompanied by semifinalist Evelyn who was blown away by the 16million hits she received online after her show stopping performances.
Other guests included Herald columnist Holly Carpenter, TV star Franc, Georgina Ahern and Nicky Byrne, Rosanna Davison, Jake Carter, and Claudine Keane.
Designers Sonya Lennon and Brendan Courtney, Aisling O’Loughlin, Yvonne Connelly, and former Ms Brown’s Boys star Rory Cowan also walked up the red carpet.
After all the awards are handed out, guests will make a bee line for the official after party in Copper Face Jacks.