Monday 19 August 2019

Gigi and Bella Hadid's 'book club': a tale of two pictures

Gigi and Bella Hadid
Gigi and Bella Hadid
Bella Hadid pictured holding Stephen King's The Outsider
Gigi Hadid pictured holding Albert Camus' The Stranger
Gigi Hadid and Bella Hadid watch on during the women's singles quarter-final match between Serena Williams of The United States and Karolina Pliskova of Czech Republic on Day Nine of the 2018 US Open at the USTA Billie Jean King National Tennis Center on September 4, 2018 in the Flushing neighborhood of the Queens borough of New York City. (Photo by Julian Finney/Getty Images)
Gigi Hadid, Joan Smalls and Bella Hadid seen backstage ahead of the Moschino show during Milan Fashion Week Fall/Winter 2018/19 on February 21, 2018 in Milan, Italy. (Photo by Tristan Fewings/Getty Images for Moschino)
Gigi Hadid and Bella Hadid attend the #BoF500 gala dinner during New York Fashion Week Spring/Summer 2019 at 1 Hotel Brooklyn Bridge on September 9, 2018 in Brooklyn City. (Photo by Dimitrios Kambouris/Getty Images for The Business Of Fashion )
Yolanda Hadid, from left, Bella Hadid and Gigi Hadid attend the 2017 Glamour Women of the Year Awards at Kings Theatre on Monday, Nov. 13, 2017, in New York. (Photo by Evan Agostini/Invision/AP)
Bella and Gigi Hadid

"Would you join Bella and Gigi Hadid's Book Club?" American Vogue asked its readers after supermodel sisters Gigi and Bella were pictured clutching on to books during their daily-photographer parades outside their respective New York City apartments.

The American style bible hyped up the Hadids' new literary prowess, noting that both have been pictured touting around their new reads in recent weeks, with Bella in particular, weaponising her copy of Stephen King's The Outsider to defend her image from the paparazzi outside Charles de Gaulle airport. Four weeks after Paris Fashion Week has wrapped, she is still getting through the 560-page thriller.

Vogue is sending an important message by not-so-subtlely reminding its digital readers of the pleasures of flicking through the pages of a physical book, while simultaneously hyping up two of the biggest names in fashion. It's silly, but effective. The New York Post, on the other hand, was roasted on Twitter on Wednesday night for its ghastly headline, "Bella and Gigi Hadid make books the hot new accessory of 2019."

It's still unclear if the story was written in jest or not, but it's impossible to take seriously. They note that Gigi has been carrying a copy of Albert Camus' The Stranger, a novel first published in 1942 by the French author which informed his existentialist philosophy and a book which, in 2012, The Guardian described as a "masterpiece", for several weeks now.

Bella Hadid pictured holding Stephen King's The Outsider
Bella Hadid pictured holding Stephen King's The Outsider

"And like true supermodels, the gals know how to coordinate their outfits to their new brainy accessories," the Post writes.

It goes without saying that deeming books 'brainy accessories' is a summation of the idiocracy we find ourselves leaning towards, but let's not forget that the Hadids don't do anything for free - even read. And the fact that this is a coordinated effort evokes even more suspicion. So, this is either phase one of some kind of book club commercial strategy, or the Hadids just learned the joy of books and want to influence others on Instagram in the same way they've spearheaded the tiny sunglasses campaign with such vigour.

Gigi Hadid pictured holding Albert Camus' The Stranger
Gigi Hadid pictured holding Albert Camus' The Stranger

Online Editors

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