Entourage actor Adrian Grenier is certainly making the most of his time in Ireland.
The 38-year-old actor, who played Vinny Chase on the hit HBO show, was a speaker at the Dublin Web Summit yesterday as part of his role as co-founder of Shft.com.
While his onscreen persona may have been considered a 'himbo', Grenier is anything but, as he has spent the last four years creating tech companies Shft, Wreckroom Records and also documentary filmmaking.
Shft describes itself as social platform which "explores the cultural shift toward sustainability with fresh, inspiring coverage" and is enjoying substantial growth.
After his keynote speech, in which he said the days of private jets and cocaine are over for musicians, he enjoyed a pub crawl in Dublin with several speakers, including pro-skateboarder Tony Hawk.
"A lot of my friends told me I was going to love it and they were absolutely right," he told Independent.ie
"Just walking around the city has been really beautiful, the people are very friendly and bright. Despite the clouds, people have a really sunny disposition."
Grenier is also determined to show fans both sides of his personality, post-Entourage, as he centres on his growing businesses.
"Shft has a lot of really great things on the horizon, we're in the middle of a growth spurt, there are a lot of announcements to come very shortly," he explained.
"It's always been something I've done and been interested in. It had such an impact and resonates so much with people like Entourage, it tends to overshadowed the other things, but I don't mind because I'm proud to have been part of a defining television show.
"I've always done films and I've always been involved in the environment. This is just another aspect of me that people are finally getting to experience."
As if he wasn't busy enough, he also nurtures budding artists with Wreckroom Records, a company which was created after he built a recording studio in his Brooklyn basement.
"Wrekcroom is a place for emerging artists to come together and support each other and basically creating a host of opportunities for artists to tap into these resources so that they can further help each other," he explained.
"You know what, these days, it's all what you want when you want it. I always get a bit disgruntled when there's an advertisement in my feed for something that I didn't ask for and I think maybe it felt a little bit like that."
But the burning question is - what can he tell us about Entourage?
"That you will be satisfied and I personally guarantee it."