Multi-millionaire Duncan Bannatyne was left red-faced after his girlfriend dumped him over social media.
However, it seems that it's water off a duck's back as the businessman has already shared an image with his new love interest Nigora Whitehorn.
Evidently unfazed, he also tweeted, "Oh what a beautiful morning, oh what a beautiful day...I have a wonderful feeling everything is going my way."
Before being dumped online, the Dragons' Den star (66) had been dating Michelle Evans for the last three months.
Love is in the air x pic.twitter.com/Caewp2CULu— Duncan Bannatyne (@DuncanBannatyne) June 13, 2015
However, Bannatyne caused some raised eyebrows when he stepped out with dentist Ms Whitehorn, and was pictured holding hands with her while leaving a restaurant in London.
Former beauty queen Michelle, who was crowned Miss Great Britain in 2001, took to Twitter to share her outrage and let the tv star know that she was ending things.
"Leopards don't change so had to end it today @duncan-bannatyne I'm out," she wrote.
The yoga teacher added, "Looks like the next dentist appointment is going to be #awkward!"
Just hours earlier, she had tweeted thanks to her former boyfriend for lavishing her with birthday gifts including 24 roses and champagne.
Bannatyne has previously been married twice.
According to reports, his second wife Joanne also ended things electronically, as she sent a note saying she wanted a divorce via text message.