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'Scott Fardy's wife read our engagement in tarot cards' - Jess Redden on marrying Rob Kearney and being an accidental influencer


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Jess wears: Playsuit, Maje, Brown Thomas. Shoes, River Island. Photo: Kip Carroll

Jess wears: Playsuit, Maje, Brown Thomas. Shoes, River Island. Photo: Kip Carroll

Getting hitched... Rob and Jess

Getting hitched... Rob and Jess

Rob Kearney and girlfriend Jess Redden on holiday in Dubai. Picture: Instagram

Rob Kearney and girlfriend Jess Redden on holiday in Dubai. Picture: Instagram

Rob Kearney and Jess Redden became engaged in January. Picture: Instagram

Rob Kearney and Jess Redden became engaged in January. Picture: Instagram

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Jess wears: Playsuit, Maje, Brown Thomas. Shoes, River Island. Photo: Kip Carroll

We live in a strange, new Instagram world, full of self-proclaimed 'influencers' who share every aspect of their lives.

Some use their children to promote and sell products to their followers; others document every step of childbirth, diet, exercise, even colonic irrigation. Before social media existed, certain milestones and intimate moments were kept among those who were directly involved, as opposed to appearing on the Instagram feeds of hundreds of thousands of people. Not any more.

It's a weird, cyber world that has primarily taken off in the last five years; and it's a world that most of us are still trying to grasp and navigate. So it's refreshing to stumble across someone like Jess Redden who doesn't want to rely solely on being an influencer. Jess says that the considerable following she has amassed online was totally unintentional, and that she plans to work as a pharmacist once she qualifies.