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How Suzanne Jackson went from blogger to millionaire businesswoman

Millionaire businesswoman Suzanne Jackson talks to Chloe Brennan about how she started her hugely successful brand from a beauty and lifestyle blog; why she has turned down huge pay cheques; how she's learned the hard way to keep aspects of her life private; and why she won't be starting a family just yet

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Suzanne wears: Top, The Kooples; shoes, KG by Kurt Geiger, both Brown Thomas. Trousers, River Island. Photo: Patrick McHugh

Suzanne wears: Top, The Kooples; shoes, KG by Kurt Geiger, both Brown Thomas. Trousers, River Island. Photo: Patrick McHugh

Suzanne wears: Playsuit, Sandro; shoes, KG by Kurt Geiger, both Brown Thomas. Photo: Patrick McHugh

Suzanne wears: Playsuit, Sandro; shoes, KG by Kurt Geiger, both Brown Thomas. Photo: Patrick McHugh

Suzanne Jackson on her wedding day to Dylan O’Connor

Suzanne Jackson on her wedding day to Dylan O’Connor

Suzanne wears: Playsuit, Sandro; shoes, KG by Kurt Geiger, both Brown Thomas. Photo: Patrick McHugh

Suzanne wears: Playsuit, Sandro; shoes, KG by Kurt Geiger, both Brown Thomas. Photo: Patrick McHugh

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Suzanne wears: Top, The Kooples; shoes, KG by Kurt Geiger, both Brown Thomas. Trousers, River Island. Photo: Patrick McHugh

Earlier this year, Forbes magazine accredited Kylie Jenner, the youngest of the Kardashian-Jenner clan, as the youngest self-made billionaire ever.

She has made her billions from designing, manufacturing and selling Lip Kits - a matte liquid lipstick and a lip liner - online. Kylie, along with her 'momager' Kris, started their own cosmetics line after Kylie revealed to her online followers that she used a particular shade of Mac lip liner, resulting in a worldwide shortage of the product. Kylie and Kris saw a niche in the market, acted fast and used their online platform to convince Kylie's millions of followers that if you purchased her product, at $29 a pop - and ignored the fact that Kylie gets injected regularly with lip filler - you too will achieve her perfectly shaped lips.

On this side of the Atlantic, receptionist-turned-businesswoman Suzanne Jackson, AKA fashion, beauty and lifestyle blogger So Sue Me, has simultaneously propelled herself to the top of the Irish beauty market, taking the lead in false eyelashes, fake tan and contour palettes.


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