Bono receives inaugural Cannes Lionheart humanitarian award for achieving the “greater good for humankind”
Bono received the inaugural Cannes Lionheart Award today on behalf of his AIDS organisation (RED).
The Cannes Lions Festival is a ‘creative conference’ which brings together heavy hitters in the worlds of advertising and branding.
Terry Savage, Chairman of the festival, said, “Bono has used his celebrity status to successfully establish a global brand, through which he has built unique relationships with other such brands, to raise awareness and funds for the fight against AIDS and achieve greater good for humankind.”
Accepting his award, the U2 frontman (54) took part in a 45 minute interview with Apple Senior Vice President of Design Jonathan Ive, discussing the impact and success of (RED).
Speaking from the stage, Bono urged brands to create “big marketing campaigns” to help (RED) eradicate AIDS and appealed for their help in determining an AIDS free-future.
Co-founded by Bono and Bobby Shriver in 2006, (RED) is a creative fusion of branding, activism and philanthropy that has generated almost €200 million for the fight against AIDS in Africa.
(RED) joins forces with some of the world’s most recognisable brands, such as Coco Cola, Starbucks and Bank of America, which contribute up to 50% of profits from (RED) branded goods and services to the Global Fund to Fight AIDS TB and Malaria for HIV/AIDS prevention and treatment services
Apple is (RED)’s largest corporate contributor; the record-breaking (RED) Design Auction curated by Jonathan Ive and Marc Newson in 2013 raising €10 million alone.
Bono remarked to the audience "Apple is so f***ing annoyingly quiet about the fact they've raised $75M for (RED).”
Thanks largely to the work of (RED), The Global Fund has been able to support more than 40 million people, offering prevention, treatment, counselling, HIV testing and care services.