Iconic fashion designer Vivienne Westwood has chopped off her famous red locks in the name of climate change.
The active environment campaigner is sporting a tight cropped do and has stripped her hair of her trademark bright red dye for a good cause.
She gave up on her fiery red mane so people will ‘‘wake up to climate change’’ but has also insisted that she wanted to declare that she is proud of her age.
The 72-year-old showed off her natural white hair colour at a protest on housing co-operatives in her local borough in Clapham, South West London.
She joined British comedian Mark Thomas for the local protest and removed her beanie hat to unveil her dramatic new look.
The only ounce of her signature red colour left was her carefully drawn on eyebrows.
The Briton gave fans a glimpse of the new short hairdo as she took to the catwalk at her showing during Paris Fashion Week at the weekend.
An orange and blue tribal feathered headband covered the full extent of the transformation.
‘‘Vivienne cut her hair as we must all wake up to Climate Change,’’ a spokesperson for her fashion label told British newspaper The Telegraph.
‘‘And secondly she wanted to cut the red out for a while and have it white - to show she's proud of her age.’’
These days her worries about the environment are overshadowing her work in fashion.
Last month, she revealed that she would not be expanding her business in order to focus on backing Greenpeace's work to protect the Arctic.
The fashion icon has been heavily involved with environment charities for years.
‘‘Don't keep buying just for the sake of it. I just think people should invest in the world. Don't invest in fashion, but invest in the world,’’ she once stated.
Her fashion lines include Anglomania, Red Label and Gold Label and she is best-known for her stunning wedding dresses.